Marriott International Inc.
) is all set to introduce its Autograph Collection in the United
Kingdom with the addition of two properties - Threadneedles in
London and The Glasshouse in central Edinburgh, Scotland. The two
properties will be launched in spring this year.
Launched in Jan 2010, the Autograph Collection has been gaining
strong momentum and adding properties to its collection of
independently owned and operated high-quality assets at an
average of one property per month. With the latest inclusions,
the Autograph Collection will have more than 40 hotels worldwide.
Many owners are willing to renovate or reposition hotels in order
to join the Autograph Collection and be a part of the Marriott
brand. As a part of the Marriott group, these properties get to
reap the benefits of Marriott's much greater scale, industry
leading reservations and marketing system, as well as loyalty
The Autograph Collection is acting as a key driver of Marriott's
European expansion plans. Europe boasts several historic and
iconic independent hotels and their distinctive nature is
consistent with the brand identity of the Autograph Collection.
Presently, Marriott targets 80,000 rooms in Europe by 2015.
The concept presently boasts several prestigious properties in
Europe such as the Fontecruz Lisboa Hotel in Portugal, Hotel De
Bourgtheroulde in the city of Rouen and the Hotel L'Hermitage
Gantois in Lille. The Autograph Collection will also make an
entry into Germany later this year with the opening of the Hotel
am Steinplatz after an extensive makeover.
Compared to the U.S., the number of visitors to Europe is higher
as it is easier to get a visa for the European countries.
However, a sluggish macroeconomic environment in Europe due to
the continued Euro-zone debt problem acts as a short-term
headwind to businesses.
Marriott currently carries a Zacks Rank #3 (Hold). Some other
hotel industry stocks currently performing well include
Choice Hotels International Inc.
Home Inns & Hotels Management Inc.
Marriott Vacations Worldwide Corp.
). While Home Inns holds a Zacks Rank #1 (Strong Buy), Choice
Hotels and Marriott Vacations retain a Zacks Rank #2 (Buy).
CHOICE HTL INTL (CHH): Free Stock Analysis
HOME INNS&HOTEL (HMIN): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
MARRIOT VAC WW (VAC): Free Stock Analysis
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