Bethesda, MD-based leading hospitality company
Marriott International Inc.
) is on the verge of debuting its full-service lodging brand, AC
Hotels by Marriott, in the U.S. and other parts of the Americas
(including South America and rest of North America). However, the
company did not provide any information about the actual time of
Following a partnership with Spanish company AC Hotels,
Marriott introduced AC Hotels by Marriott in Europe in 2011. The
brand belongs to the upper-moderate tier and it comprises
small-to-mid sized European-style contemporary lifestyle
properties, especially designed for the modern urban
Currently, AC Hotels by Marriott owns 79 hotels across Europe
including Spain, Italy, Portugal and France. Since its opening,
the brand has been gaining strong momentum.
Marriott is launching the brand especially to attract young
business travelers, whose population is burgeoning in the
Americas with a market size of $31 billion - $35 billion. By
expanding its business in that market, the company expects to
boost its revenues, going forward. Marriott is also trying to tap
the increasing demand in the U.S., where supply is limited.
Five hotels are currently in the brand's development pipeline
and Marriott is also looking for new development or franchise
opportunities in the North and South America.
Marriott is consistently making an effort to enhance its
business by introducing new brands and expanding into the new
markets. Recently, the company decided to launch its three-star
economy brand, MOXY HOTEL in Europe for the contemporary budget
travelers. Marriott intends to open 150 MOXY HOTELS in the region
over the next 10 years with the first slated to debut in Milan in
Various other hoteliers such as
Home Inns & Hotels Management Inc.
Choice Hotels International Inc.
) are making their presence felt in the market with their budget
hotels brand, Home Inn and Quality Inn, respectively.
Marriott currently carries a Zacks Rank #3 (Hold). Another
player in the same industry, which looks attractive at current
Marriott Vacations Worldwide Corp.
) carrying a Zacks Rank #1 (Strong Buy).
CHOICE HTL INTL (CHH): Free Stock Analysis
HOME INNS&HOTEL (HMIN): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
MARRIOT VAC WW (VAC): Free Stock Analysis
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