MarketStar Partners with Marketo - Analyst Blog

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Leading sales process and personnel agency MarketStar, a part of Diversified Agency Services division of Omnicom Group Inc. ( OMC ), has partnered with Marketo, Inc ( MKTO ), a leading provider of cloud-based marketing software and automation platform for sales process outsourcing, to better serve its clients.

With its in-depth knowledge, MarketStar provides high-performing innovative sales and marketing solutions for budding companies in multiple channels. The company is likely to extend these services to Marketo users.

MarketStar will assist Marketo users to successfully maximize their automation investments. Additionally, MarketStar's lead nurturing team Market Pro will create sales leads..

The MarketPro solution team consists of highly skilled personnel and has a proven sales-focused methodology catering to the specific needs of its clients. Through marketing automation technology, the team helped one client to qualify over $3 million in opportunities in the first six months. Going forward, this marketing automation technology is likely to augment Marketo's revenues and further offer efficient automation services and solutions to its customers.

Omnicom, the parent company of MarketStar, is one of the largest advertising, marketing and corporate communications companies in the world. Omnicom has a strong track record of winning new clients and receiving additional deals from the existing clients. The company's business mix is well-diversified geographically and benefits largely from the growing markets. In addition, the company's efforts in maintaining controlled expenses and strong global reputation are commendable.

Omnicom currently has a Zacks Rank #2 (Buy). Harte- Hanks Inc ( HHS ), carrying a Zacks Rank #2 (Buy), is another stock that look promising in the industry and is worth considering.



EXPONENT INC (EXPO): Free Stock Analysis Report

HARTE-HANKS INC (HHS): Free Stock Analysis Report

MERKETO INC (MKTO): Free Stock Analysis Report

OMNICOM GRP (OMC): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: EXPO , HHS , MKTO , OMC

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