Market Wrap-Up for Feb.3 (EL, NEM, YUM, K, CME, CVS, more)

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The markets got off to a negative start today, but within the averages were several names that stood out on the upside, helping push the averages green by the market close.

Screaming higher today were shares of Estee Lauder ( EL ) after the cosmetics giant beat estimates on its earnings report and raised guidance significantly. This is a name we have been watching closely and one we will consider on decent pullbacks. Also moving up on earnings-related stories were Ross Stores ( ROST ), Yum Brands ( YUM ), and Kellogg ( K ). On the flipside, earnings results hurt stocks like Ameriprise Financial ( AMP ), CME Group ( CME ), and CVS Caremark ( CVS ). Holding the averages back today a bit are energy plays that are seeing some red following multi-day gains. Newmont Mining ( NEM ) announced an acquisition this morning of Fronteer Gold ( FRG ). I will be watching the mining companies closely to see if this can get gold and sliver out of their recent slump.

As I get prepared to do a national radio campaign where I will be interviewed on about 20-25 different national affiliates (I will give readers a heads up whenever I know I will be going on somewhere) regarding my "Be a Dividend Millionaire" book and of course our business, I want to reflect on my initial foray into the media world. About two years ago, I reached out to a local NBC affiliate to talk about what was happening in the economy and it was quite an enlightening experience. I learned some lessons early on about the media biz and business news from a local affiliate standpoint. First of all, I went in cold with no experience or training, and that likely showed my first few times on the air (fortunately no Cindy Brady-style freezing when the on-air light came on). After that, I seemed to find my groove. Unfortunately at the time, the economy was in the dumps and there was little I could do to sugarcoat the situation. Being a tell-it-like-it-is person is not something that broadcasters enjoy, depending on the station and people you deal with. In my case, my segments were focused on avoiding layoffs and when will the economy rebound. I had little in the way I was able to contribute from an investing standpoint (not my call, but the station manager at the time). I also learned about writing your own segments, which is what I had to do. The anchor would literally receive my notes for the first time as I was being seated up at the anchor desk a minute before going on the air. Can you say chaotic? I stopped doing the segments as there was a bit too much demand on what was needed for me to produce the segments, along with being held back from showcasing my investing expertise.

I am excited to begin working with a top media/PR person who has worked with some key names in the financial and publishing space. I hope I am able to keep things real during my upcoming media appearances, and won't be forced to try and spin things the way the station wants them. They got the wrong guy for that! Credibility is all we have in life, and I'm not about to sell out by ignoring the messages from the markets. My biggest goal is to serve investors out there, big and small, and to continue to build trust as a go-to guy when it comes to investing.

I will leave you today with a final nugget of wisdom I learn more and more about each day. Know your craft better than anyone else in your industry and you will not fail. Leave the catchy sound bites to the shady politicians - the good ones simply roll up their sleeves and dig into knowing the problems their constituents are facing. Too often, many are worried only about re-election and never actually tackle any real issues. There are many empty suits in this world and the higher you climb the ladder, the more you will meet unfortunately. Don't let master marketers fool you when it comes time to decide who you do business with or whose opinion is credible. Character is key, and you almost never lose when you remember that in your everyday dealings. Another tip to remember: people that are bad at returning your e-mails are usually giving you a warning sign they either don't care about your business or may not be the motivated person you thought they were. Keep this in mind if your building a team to work with or simply working on business development ideas. Set your standards high and for those around you.

Be sure to check out our latest "Top 100 Dividend Stocks on Our Watchlist" post we published earlier today. Also, don't forget to check out our Investing Videos section that contain numerous topics of interest to dividend investors. And as always, check out our industry-leading Best Dividend Stocks List for the top dividend names to put money into right now.

Thanks for reading, and I'll see you tomorrow!

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ, Inc.

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This article appears in: Investing , Stocks

Referenced Stocks: AMP , CME , CVS , EL , FRG

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