With the holiday season just around the corner, retailers are
gearing up to woo consumers. As the economy is still not
completely out of the woods and consumer behavior remains
cautious, retailers will be using tactical strategies to keep
themselves on the growth trajectory. To keep up with its
) is following suit and has initiated its seasonal hiring.
This Zacks Rank #4 (Sell) stock hinted at deploying
approximately 83,000 seasonal staff members for its Macy's and
Bloomingdale's outlets, call centers, distribution centers and
online fulfillment centers, portraying a 3.8% increase from the
last year, when the retailer appointed about 80,000
Higher sales generated through the company's Omnichannel
business strategy has led to the allotment of more seasonal
associates at online fulfillment centers. This year about 6,600
seasonal employees will be appointed at four online fulfillment
centers, while 1,200 seasonal workforces will be stationed at
fulfillment areas of 500 Macy's outlets to manage orders and make
the merchandises available at the customer's door step.
We believe retailers will leave no stone unturned to tap this
holiday season. Armed with several strategies that include
early-hour store openings, promotional events, free shipping on
online purchases or heavy discounts, retailers will try all
tricks to boost sales. The coming holiday season seems to be more
Retailers such as
Wal-Mart Stores Inc.
Toys "R" Us Inc.
have already announced their hiring plans for the upcoming
holiday season to draw in traffic.
Target plans to employ 70,000 seasonal employees, less than
88,000 it hired last year. This Minneapolis, Minn.-based general
merchandise and food discount operator indicated that its own
permanent associates are ready to work extra hours during the
holiday season. Toys "R" Us Inc. plans to increase its seasonal
headcount by 45,000 this year much like last year.
Bentonville, Ark.-based Wal-Mart Stores disclosed plans to
sign over 55,000 seasonal workers, up 10% from the prior year, as
it gears up for the holiday season. Kohl's indicated that it will
recruit over 50,000 personnel, as it prepares itself for the
busiest time of the year. The department store also expects to
appoint 6,400 associates at its distribution centers and 350
seasonal staffs for its credit operations. Like Kohl's, hhgregg
also announced its plans to hire 500 qualified home appliance and
electronics sales associates to handle the rush during the
shopping season for its 228 stores.
After encountering a lower-than-anticipated back-to-school
season, retailers seem skeptical about the holiday shopping
period as the economic improvement fell short of expectations,
which could have led to higher consumer spending. Consequently,
retailers are busy bracing themselves for a tough shopping
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