MA Moves Ahead with Mobile Wallet - Analyst Blog

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In line with the industry trend of expanding digital payments services, MasterCard Inc. ( MA ) is preparing to bring a White Label Mobile Wallet solution jointly with C-SAM, a non-US based provider of turnkey solutions. The new solution comes just a week after the company launched PayPass Wallet Services.

The offering will facilitate a quicker, secured and flexible mode of payment to mobile operators, bankers and payment providers across the Asia-Pacific, Middle East and the African region.

The alliance will allow MasterCard to combine its pre-paid platform, offers, PayPass Wallet and informational services with C-SAM's Mobile Transaction Platform ("MTP"). The joint solution will come with huge promotional offers to attract a large number of customers who want virtual payment services available on their mobile phones.

The new platform will address the intricacies in operating several mobile devices and its respective operating platforms and simultaneously preserving the security and other third party associations. With these services, the mobile operators and financial institutions will be able to offer unparalleled services to the customers.

With this initiative, MasterCard moves a step ahead of its peers - American Express ( AXP ) and Visa Inc. ( V ) - in offering digital payment services. Both AmEx and Visa are primarily focusing on the US market while MasterCard is on the lookout for expanding its footprint in the international market.

AmEx collaborated with Isis Mobile to provide Isis Mobile Wallet to its customers in Utah and Texas later this year. Competing on similar grounds, Visa entered into an agreement with Obopay Disbursements to pay out electronic funds to a prepaid card.

MasterCard currently retains a Zacks #2 Rank, which translates into a short-term Buy rating. We also retain our long term 'Neutral' recommendation on its shares.


 
AMER EXPRESS CO (AXP): Free Stock Analysis Report
 
MASTERCARD INC (MA): Free Stock Analysis Report
 
VISA INC-A (V): Free Stock Analysis Report
 
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: AXP , MA , V

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