Struggling handset manufacturer
) is preparing to launch a Lumia phone, pre-loaded with its
PureView pro imaging technology. This is believed to be an attempt
by the company to integrate and launch the high resolution camera
in its Lumia range of Windows phones.
Previously, Nokia Corp. had introduced its first PureView
technology embedded phones with the launch of Nokia 808 PureView.
This imaging technology is a combination of many pixels into one
perfect pixel and provides a digital camera like experience. The
phone includes a large and super high resolution 41 mega pixel
camera coupled with a high resolution Carl Zeiss
Although Nokia 808 PureView was the first phone to include this
high a resolution camera, the downside was that it launched on its
outdated Symbian operating system. Adding this innovative
technology to the Windows-powered Lumia range of devices will
enable the company to launch a phone featuring a high-end camera
with an enlarged display, thus enhancing the true qualities of the
Presently, Nokia Corporation is in dire straits, losing on every
front. It remains severely challenged owing to stiff competition,
) iPhone, and an array of other smartphone manufacturers using
) Android platform.
In an effort to improve its falling smartphone market share, the
company teamed up with
) to develop Windows-based smartphones. However, the company sold
only 12 million handsets in the first quarter compared to Apple's
35 million and Samsung's 44.5 million.
To improve acceptability the company is planning to include the
new technology, which we believe is a value add, to its Lumia range
of smartphones. Additionally, the company's sales can increase
considerably as it plans to offer the Windows-based phones from two
of the largest U.S. carriers
Verizon Communication Inc.
The current Zacks Consensus Estimate for Nokia Corporation is
pegged at a loss of 10 cents for the second quarter with a growth
rate estimate of (215.00%). For 2012 and the Zacks Consensus
Estimates stands at a loss of 29 cents with a growth rate of
(176.64%) but for 2013 the Zacks Consensus Estimates stands at 3
cents with a growth rate of 111.73%, respectively.
Nokia Corporation has a Zacks #3 Rank, implying a short-term
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