Lumia 920, the flagship device of
Nokia Corporation (
, is leading the Windows OS (operating system)-based smartphone
market, dethroning Lumia 800. According to media reports, premium
Windows-based phones have gained popularity and have reached the
Per the report, Lumia 920 currently dominates 14% of the
market but has a slender lead over Lumia 800. The latest device
from Nokia leaped ahead from its 4
spot last month. Availability of stocks, which was a major
problem immediately after its launch, has led to improved
Lumia 920 and 800 is being closely followed by Lumia 710 and
610 with market share of 13% and 11%, respectively. Notably,
Nokia has 8 among the top 10 Windows-based devices, the other two
being retained by HTC Corporation of Taiwan.
In the last couple of years, Nokia has lost significant market
) iPhone and a gamut of other smartphone manufacturers who are
) Android platform. The company joined hands with
) to produce Windows-based devices.
Initially, the partnership didn't yield any meaningful results
and Nokia continued its struggle in the smartphone market.
However, in the last quarter, the company performed impressively
based on a good show from its Lumia series. Presently, Nokia
captures almost 80% of the Windows-based smartphone market.
Windows' latest smartphone OS, Windows Phone8 (WP8) is also
performing well in the developed countries of France, USA and
Canada. WP8 controls 43% of the Windows phone market and
registered a 12% sequential growth this month.
But the latest OS still lags its predecessor Windows Phone7 in
some countries including India, Italy and Spain. In an attempt to
overcome such a market situation, Nokia is launching low-end
WP8-based devices, Lumia 520 and Lumia 720.
We believe that with no competition in sight, Nokia Lumia is
expected to dominate the Windows-based smartphone market. Lumia
920 could become the preferred customer choice given its large
screen, great imaging and mapping features. Nevertheless, it
remains to be seen how Nokia reacts to the improved Windows phone
line-up of bigger rivals like Samsung and HTC.
Nokia currently carries a Zacks Rank #3 (Hold).
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