As a part of its continued brand revitalization initiative,
Marriott International Inc.
) completed the extensive makeover of a Louisville property named
Louisville Marriott Downtown under its Marriott Hotels &
Resorts brand on Feb 8, 2013. The refurbishment, which costs
approximately $6 million, was completed within a period of 53
Marriott carried out the refurbishment project in association
with White Lodging Services and RLJ Lodging Trust property.
Zimmerman Weintraub Associates was involved in redecorating the
interior of the 17-story hotel. Louisville Marriott Downtown's
all 616 rooms including 25 suites, lounge, pool, and spa as well
as fitness center underwent a complete renovation.
Strategically positioned at the middle of the downtown on West
Jefferson Ave, Louisville Marriott Downtown is in proximity to
Louisville International Airport,
Yum! Brands, Inc.
) KFC Yum! Center, and Churchill Downs. The hotel provides
various amenities such as a meeting space, pool and restaurants
including a café of
Although renovation work hurts near-term revenue but after the
completion of the overhaul work, the existing properties are
expected to bring back much more in terms of revenue. Marriott is
comprehensively working on its assets to offer an upgraded travel
experience to its guests. With this renovation, Marriott is
expected to witness a rise in its traffic in its Louisville
Marriott Downtown hotel.
Hotel companies across the globe have been diligently working
over the last couple of years to augment guest satisfaction to
uplift their positions in a cutthroat environment. Hence, brand
conversion and remodeling have become the recent trend.
Marriott currently carries a Zacks Rank #3 (Hold). Another
hotel stock worth a look is
Home Inns & Hotels Management Inc.
) , which carries a Zacks Rank #1 (Strong Buy).
HOME INNS&HOTEL (HMIN): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
STARBUCKS CORP (SBUX): Free Stock Analysis
YUM! BRANDS INC (YUM): Free Stock Analysis
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