) e-cigarette brand blu eCigs has recently introduced a new
rechargeable Starter Pack for its e-cigarette users. The new
Starter Pack is affordable and portable due to its slim design.
Its flexible USB and car plug charging options make it appealing.
It has two rechargeable batteries that ensure long lasting
The Starter Pack is available in a five-pack of replaceable
flavor cartridges and provides its users a choice of tobacco,
menthol, or a variety pack. Once fully charged, this blu eCigs
Starter Pack can recharge the included batteries 2-3 times before
its plugged in again.
E-cigarettes like blu eCigs is a revolution in the tobacco
industry, which is struggling of late with declining volumes.
Increasing health consciousness and significantly higher prices
of cigarettes have further pressurized volumes.
Moreover, cigarette making companies like
Altria Group Inc
Reynolds American Inc
) have to deal with increased regulation on packaging (graphic
warning labels) in some international markets and heightened FDA
concerns about health issues related to menthol cigarettes, which
significantly impacts consumption. The company has been forced to
look for other alternatives such as e-cigarettes.
E-cigarettes from blu eCigs, which was acquired by Lorillard
in Apr 2012, look like traditional cigarettes but do not produce
smoke, ash or smell. Moreover, they are less hazardous than
Lorillard's blu eCigs also focuses on innovation and strong
marketing to remain ahead in the industry. The introduction of a
new Starter Pack is one such innovation in the e-cigarette
industry, which keeps it ahead in the competitive market.
We believe that the new Starter Pack is pocket-friendly and
easy to carry and is also ideal for users who are out for work or
2-3 day trips. Lorillard carries a Zacks Rank #2 (Buy).
B&G Foods Inc
), a consumer staples stock, with a Zacks Rank #1 (Strong Buy),
is also worth considering.
B&G FOODS CL-A (BGS): Free Stock Analysis
LORILLARD CO (LO): Free Stock Analysis Report
ALTRIA GROUP (MO): Free Stock Analysis Report
REYNOLDS AMER (RAI): Free Stock Analysis
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