Recently, Logitech International SA (
) launched a bunch of new and advanced PC gaming devices. The new
lineup is an extension of Logitech's already existing G series
products, and will have the letter "S" (standing for Science)
with their names. The bunch consists of six revamped mice and
keyboard and two new headsets.
The new series targeted for PC gamers is based on scientific
theories and aims at making a difference with improved speed,
precision and reliability. Logitech carried out extensive
research with the infrared technology, to study the interaction
between hand and device during game play. The company then came
up with the upgraded G line products, featuring increased
durability and comfort.
The products have fingerprint resistant coating for heavy
contact zones in addition to hydrophobic coating to prevent hands
from sticking. The mice come with better control and comfortable
soft or dry grip depending on the model. They also have
low-friction polytetrafluoroethylene (PTFE) feet, which smoothens
cursor movements with improved accuracy by minimizing drag for
During Logitech's third quarter 2013 earnings release, its
newly appointed CEO Bracken P. Darrell announced plans to focus
on product innovation for the fast growing markets and removing
unnecessary costs and commitments to improve profitability.
Following this announcement, the company adopted a number of cost
control measures which generated incremental savings of
approximately $16 million-$18 million. Darrell is hopeful that
these initiatives would result in improved operational efficiency
and higher profitability along with speedier performance. In
response to the news of the launch, Logitech shares moved up to
$6.90 on Mar 20, 2013, compared with its previous day's closing
price of $6.78.
Currently, Logitech holds a short-term Zacks Rank #5 (Strong
Sell). However, some other industry participants are performing
better. These include Synaptics Inc. (
) with a Zacks Rank # 1 (Strong Buy), and Analogic Corporation (
) and Novatel Wireless Inc. (
) with a Zacks Rank #2 (Buy).
ANALOGIC CORP (ALOG): Free Stock Analysis
LOGITECH INTL (LOGI): Free Stock Analysis
NOVATEL WIRELES (NVTL): Free Stock Analysis
SYNAPTICS INC (SYNA): Free Stock Analysis
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