Live Blog Recap: Amazon Unveils 'Fire Phone' -3-

By Dow Jones Business News, 

With an iPhone -- I'll buy it online without blinking because it's a 'known-entity.' With an Amazon phone? Barring an overwhelming barrage of extremely positive reviews, I'd absolutely need to play with it first ...

Other readers were not happy with the idea of AT&T exclusivity.

1:28 pm | by Brian Fitzgerald

For all of the talk of fancy 3-D, I think people just want to know the meat-and-potato details: what's the price, how big is the screen, how good is the camera, how long does the battery last. As much as people like to see a new form- factor, there is only so much you can do with a slab of metallicy glass. The bar for uniqueness is high there. But with several cameras on the phone (allegedly), Amazon is going for something.

1:20 pm

The view inside the venue for today's Amazon smartphone event. Not clear it that screen on the stage is 3-D.

--- Geoffrey Fowler (@geoffreyfowler) June 18, 2014

1:15 pm

The lineup of tech reporters and reviewers waiting to enter the Amazon smartphone event on a "sunny" Seattle day.

--- Geoffrey Fowler (@geoffreyfowler) June 18, 2014

1:12 pm | by Geoffrey Fowler

Of course, Amazon has figured this out before through partnerships with retailers. There's no lack of irony that Amazon literally has turned Best Buy into showrooms.

1:11 pm | by Wilson Rothman

Amazon will figure that out. They do have sales channels, they just don't NEED them as much.

1:10 pm | by Geoffrey Fowler

I think it's unwise to buy a device that spends so much time in your hand without holding it first. Size and weight matter a lot, and not just for ergonomics nerds.

1:08 pm | by Geoffrey Fowler

Readers:Have you bought a phone online before? Would you feel the need to see and touch it before buying?

1:08 pm | by Wilson Rothman

There is another thing Amazon has that those others you mentioned don't have, Brian: a massive sales channel. Amazon doesn't require getting cuddly with cellphone store sales people or Best Buy clerks.

1:06 pm | by Brian Fitzgerald

Apple and Samsung have such a grip on the smartphone market, I wonder how Amazon intends to succeed. There are so many other phones that haven't really caught on -- Facebook Phone, Moto X, Nexus, etc.

We've heard a lot about the 3-D and eye-tracking tech, and that's all well and good. But I think Amazon would have to do something practical that makes people's lives easier -- remove e-commerce friction for Prime customers, or all customers -- or go cut-throat on cost. And getting Prime customers as the early adopters through sweet incentives wouldn't hurt.

1:05 pm | by Geoffrey Fowler

It's not just a matter of new bells and whistles. Samsung has previously loaded up its Galaxy phones with lots of them, including eye tracking and no-touch operation. But it actually scaled back on them (or turned them off by default) in its latest Galaxy S5.

1:04 pm | by Geoffrey Fowler

The question that's got folks buzzing outside the venue: Why would anyone want an Amazon smartphone?

12:54 pm | by Geoffrey Fowler

It's not clear what role, if any, the Amazon customers are going to play in today's event. But I have to give Amazon credit for attempting to innovate on the idea of these launch events. Now if only they had a live stream ...

12:52 pm | by Geoffrey Fowler

Media and customers invited by the company are lined up in front of the studio, waiting to go inside. Feels more like an Apple event than any Amazon event I've been to before.

12:51 pm | by Geoffrey Fowler

Today's Amazon event at least smells amazing. It is taking place in a studio next to the Theo Chocolate factory, in a part of Seattle with office for other tech companies.

12:45 pm

The line up for today's Amazon event is starting. Forget smartphones: the chocolate factory next door smells amazing.

--- Geoffrey Fowler (@geoffreyfowler) June 18, 2014

12:01 pm | Thanks for Stopping By | by Brian Fitzgerald

Thanks for stopping by the Amazon live blog. The company isn't streaming live video, so we'll get you the headlines and our thoughts as soon as the news is available. The event is scheduled for 1:30 p.m. ET, so come back then. And always feel free to tell us what you are thinking in the comments.

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This article appears in: News Headlines

Referenced Stocks: AAPL , AMZN , MSFT

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