Professional networking giant
) has unveiled Recruiter Mobile and Mobile Work With Us, two new
mobile recruiting products, primarily aimed at talent hunters and
The first app, LinkedIn Recruiter Mobile, is for
) iOS, although others can access it through a special browser
link provided by LinkedIn. The app will help to manage job
applications and ensure better interaction between candidates and
hiring managers. The Mobile Work With Us app is an upgraded
version of one of its existing desktop features. This app can be
used to look up friends, acquaintances and co-workers and search
job openings at the current employer.
The launch has come at an opportune time when recruiters are
migrating away from the desktop toward mobile devices to search
for probable candidates. LinkedIn aims to leverage this situation
and further consolidate its position in the professional
networking space. This will also expand its customer base and
generate new streams of revenue.
Additionally, in the last reported quarter, LinkedIn witnessed an
increase in the unique visiting members. The year over year
increase was from 21% to 33%.
The new mobile app is available free of cost for users who pay
for LinkedIn's recruiting service thereby making it convenient
for existing users.
The new mobile recruiting products will boost its Talent Solution
segment. It is worth noting that revenues from the Talent
Solutions products were $205.1 million in the second of 2013, up
68.7% from the year-ago quarter.
LinkedIn Corporation, along with its subsidiaries, offers an
online platform for professionals to enhance their network in the
virtual world. The company, through its customized website helps
members to create, manage and share their professional identities
over the Internet.
LinkedIn's expansion into the mobile segment through new apps for
Apple's iOS and
)'s Android is a positive. Moreover, LinkedIn has benefited the
most from its Talent Solution and Premium Subscription
businesses, which continue to grow substantially. The company,
which is a leader in the emerging online professional networking
segment, has gained popularity across the globe and grown
steadily in the recent past.
The professional networking market is still in a developmental
stage, so the company does not face any direct competition at
this point. On the other hand, there is a possibility that
) and Twitter will develop competing solutions and enter this
adjacent market. The emergence of companies likes ValueClick
Inc., which has been introducing new services at regular
intervals, could also bring about a rapid change in the scenario.
Currently, LinkedIn has a Zacks Rank #3 (Hold).
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