) has adopted the acquisition for growth strategy. The company
recently agreed to acquire a news reading and mobile content
distribution company, Pulse.
Pulse is a well-known platform for content gathering from the
Internet. This platform has more than 30 million users across 190
countries, accessible through iOS and Android-based newsreader
applications. Available in 9 languages, Pulse has more than 9
million users throughout the United States. 750 leading
publishers worldwide distribute their content using the Pulse
The Pulse acquisition will bring in new talent, technology,
and products, which will add to the company's growing portfolio.
Moreover, it will also enhance LNKD's ability to deliver its
LinkedIn takes the acquisition for growth strategy seriously,
which is evident from its past acquisition of SlideShare for $119
million in cash and stock, in May 2012.
Although acquisitions have added to the current portfolio of
products and services, integration with the company's current
business model remains an issue.
Moreover, competition is also intensifying, with companies
) and Twitter. Similar to LinkedIn's business model, these
companies have started offering services that can cater to the
professional world. Apart from hiring, the services include
buying, selling and sales leads.
Linkedln currently carries a Zacks Rank #3 (Hold). The company
is trying to hedge itself from the intense competition by adding
new products and services to its professional networking space.
However, the emergence of companies like
), offering innovative interactive solution could change the
scenario rapidly over the next few years.
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