The leading printing and imaging solutions provider,
Lexmark International Inc.
) won a 5-year Managed Printing Services (MPS) contract from ace
). Financial terms of the deal were not disclosed.
Per the deal, Lexmark will provide printing services and deploy
an identical fleet of standardized as well as multi-function
printers across Anheuser-Busch locations in Europe.
Managed printing services are a blend of software tools, services
and solutions that are customized for a particular organization.
The services improve an organization's printing operations by
reducing costs and supervision time.
With Lexmark's technology, Anheuser-Busch will be able to keep
its printing inventory updated and thereby order the exact amount
of consumables required. Apart from managing printing assets and
its usages, Lexmark's MPS will provide critical information
enabling the brewing company to make efficient decisions about
printing requirements. Thus, Anheuser-Busch will be able to lower
its operating costs.
Earlier, in January 2012, Anheuser opted for Lexmark's MPS
solution for its U.S. operations and Labatt Brewing Company sites
in Canada. Labatt Brewing Company was acquired in 1995.
Lexmark seems well positioned in the MPS space and gives tough
competition to its peers
). Rising demand for Lexmark's MPS solutions led the renowned IT
research firm Gartner to recognize it as a leader in the MPS
category in October 2012.
Additionally, the scope for printing solutions is narrowing as
digital technology and e-commerce are becoming more prevalent.
However, Lexmark may benefit from its retail presence as it sells
through Best Buy Co. (BBY) stores in the U.S.
Currently, Lexmark has a Zacks Rank #4 (Sell).
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