Most marketing gurus will remind you over and over again that
social media networks are the key to success in this modern age.
However, they often forget to highlight the differences between
the many networks. Not all social sharing websites are created
equally when it comes to promoting a franchise business. You will
see the best results if you tailor your efforts to the strengths
and weaknesses of each unique network.
This network includes about 75 million accounts, which is
equal to about 25% of the country's population. Measurements from
research teams show that the network grows by around 300,000
accounts in each 24-hour period. Twitter has a massive user base,
making it ideal for reaching both existing and potential
customers. If you take the time to hunt down people in your
target market or regional area, you could reach out to them and
build your audience by quite a bit.
With 400 million regular users, you have a chance of reaching
thousands of new customers, even if you run a business that is
geographically limited or appeals to a small group of consumers.
Research shows that a full 30% of Facebook users have an income
of at least $50,000 and nearly half of them are over 26. You can
reach both older adults with plenty of disposable income and
younger shoppers looking for cutting edge technology. This is
also the best platform for interaction. You can clearly brand
your messages and talk to multiple visitors at once without a lot
of effort. It also provides the best chance for word of mouth
With hours of content being uploaded every minute, Youtube has
captured the attention of millions of daily viewers. The average
Internet user spends a full 15 minutes watching content on the
website each day. Branded videos can convince complete strangers
to make a purchase, but they aren't particularly helpful for
regular interaction. Focus on reaching out with a joke or useful
information to help your clip spread virally.
A full 100 million people viewed blogs on a daily basis during
2012 and the number is expected to rise this year. Many people
use Facebook and Twitter just to find blog posts to read. These
messages are personal and can be tailored to a single customer's
questions or concerns. They are also a great way to request
feedback from engaged visitors or to keep everyone updated on the