) has had its fair share of negative headlines since the stock
has taken an epic drop but the latest comScore numbers paint a
more positive picture.
On Thursday, comScore (NASDAQ:
released new usage data
for December 2012 through February of 2013. According to the
report, 133.7 people owned smartphones representing 57 percent
market penetration. That's an eight percent increase since
Of those 133.7 million people, 38.9 percent were using an
iPhone. That's a 3.9 percent increase from the previous report.
Samsung held a 21.3 percent share-up one percent. HTC had a 9.3
percent representing a 1.7 percent loss, Motorola, 8.4 percent
for a 1.1 percent market share loss, and LG with a 6.8 percent
share and 0.2 percent loss since the previous report.
Looking at the platform numbers. Google (
) still reigns supreme with 51.7 percent of smartphone users on
the Android platform but this represents a market share loss of
two percent. Apple's iOS holds 38.9 percent and with the 3.9
percent share increase in hardware also comes the 3.9 percent
increase in software.
The next couple of reports will be crucial for Blackberry
) as investors look at the market penetration of the Z10 and the
new Blackberry 10 operating system. Currently, the company holds
a 5.4 percent market share. This is down 1.9 percent from the
If you were in the "Microsoft's (NASDAQ:
) mobile platform is bad but at least it's not Blackberry,"
crowd, change your thinking, Microsoft only has a 3.2 percent
share-up 0.2 percent from the previous report.
In its last earnings report, Blackberry touted the one million
shipments of its new Z10 phone but analysts pointed out that just
because one million units were shipped doesn't mean they were
When looking at the comScore numbers, these are phones and
platforms in active use by end users. ComScore conducts customer
surveys to compile the report.
What does this mean for Apple?
If Apple is, in fact, losing market share in the phone market,
it hasn't lost any recently according to comScore data. Bears
will point out that Samsung continues to gain share and that it's
a real threat to the iPhone.
For all companies in the cell phone space, the 57 percent
penetration of all platforms still leaves a lot of potential
customers to gain. With 43 percent of the country not holding a
smart phone, it's no surprise why the smartphone market is so
Disclosure: At the time of this posting, Tim Parker is long
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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