By Business Wire, March 05, 2013, 11:00:00 AM EDT
Kwikset® to Have Sponsorship Presence on Richard Childress Racing Driver Jeff Burton's No. 31 Chevrolet for the 2013 NASCAR Sprint Cup Series Season
Partnership will include a primary paint scheme at the Coke Zero 400
at Daytona International Speedway
LAKE FOREST, Calif.--(BUSINESS WIRE)--
As the 2013 NASCAR Sprint Cup Series season begins, Kwikset is
announcing a partnership agreement with Richard Childress Racing and
driver Jeff Burton. Kwikset will have its logo on the No. 31 Chevrolet
for every race this season, and will also be the primary paint scheme
for the Coke Zero 400 at Daytona International Speedway on July 6.
Throughout the 2013 season, Kwikset will be announcing opportunities to
engage fans and customers in unique ways.
Kwikset will activate this partnership with a VIP infield hospitality
presence at five NASCAR Sprint Cup Series race weekends beginning with
Las Vegas Motor Speedway on March 10. There will also be significant
activation at Dover International Speedway on June 2, Chicagoland
Speedway on September 15, Charlotte Motor Speedway on October 12 and
Texas Motor Speedway on November 3.
"Richard Childress Racing's focus on elite innovation strategies falls
right in line with Kwikset's brand promise to deliver smart, innovative
security options to our customers," said Greg Gluchowski, president,
Hardware & Home Improvement Group at Spectrum Brands. "We are proud to
align ourselves with excellence for the 2013 NASCAR Sprint Cup Series
The company sees value in working with NASCAR teams, which it has done
in the past, and spreading the message of safety and innovation for
families to race fans nationwide. Having a presence at the track
provides an opportunity to fuel the passions of Kwikset consumers,
employees and NASCAR fans.
"Safety and innovation are very important to Kwikset's business, and as
a driver, two areas that I'm very passionate about myself," said Burton.
"I am proud to have Kwikset as a partner this season."
Burton has experienced tremendous success throughout his career in
NASCAR's premier division, which spans more than 20 years. The veteran
driver has won 21 Sprint Cup Series races, and earned 132 top-five
finishes, as well as 248 top-10 finishes with six pole awards.
For more information on this partnership, please contact Matt Saler at
410-821-8220 or visit www.kwiksetpresskit.com.
Hardware and Home Improvement (HHI) is a major manufacturer and supplier
of residential locksets, residential builders' hardware and faucets with
a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®,
National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a
leader in its key markets with #1 positions in U.S. residential locksets
(Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets
(Baldwin), and U.S. builders' hardware (Stanley-National Hardware), #2
in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing
(Pfister). Headquartered in Orange County, California, HHI has a global
sales force and operates manufacturing and distribution facilities in
the U.S., Canada, Mexico and Asia.
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE:SPB).
Spectrum Brands is a global, diversified consumer products company and a
leading supplier of consumer batteries, residential locksets,
residential builders' hardware and faucets, shaving and grooming
products, personal care products, small household appliances, specialty
pet supplies, lawn and garden and home pest control products, and
personal insect repellents. Spectrum Brands employs over 12,500
employees worldwide and sells to the top 25 global retailers with
products in more than one million stores.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com)
has earned more than 200 victories and 14 championships, including six
in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR
was the first organization to win championships in the Sprint Cup
Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series.
Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards
Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John's
Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its
Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour
Vienna Sausage/Fast Fixin'/Charter/Husky Liners Chevrolet), 2012
Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare
Chevrolet) and an all-star driver lineup on the No. 33
Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast
Fixin' Chevrolet team. The NASCAR Camping World Truck Series program
will consist of 2012 Camping World Truck Series rookie of the year Ty
Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62
South Point Hotel & Casino Chevrolet).