Krispy Kreme(R) Brings Its Golden Glazed Doughnuts to Virginia Beach!

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Virginia Beach Shop To Celebrate Grand Opening on September 13

WINSTON-SALEM, N.C., Sept. 8, 2011 / -- Beginning at 5am on September 13, Krispy Kreme is inviting residents and tourists in Virginia Beach and surrounding communities to celebrate the opening of the new Krispy Kreme Neighborhood Shop, 5832 Northampton Blvd., Virginia Beach, VA.

Throughout the day, Krispy Kreme Team members will greet guests with samples of its delicious doughnut varieties, and the new Krispy Kreme Signature Coffee Blends, as they hand out Krispy Kreme's familiar chef's hats to doughnut fans.

"We are extremely excited about bringing our delicious one-of-a-kind doughnuts s to the Virginia Beach area," says Cindy Bay, SVP of US Franchises and Company Stores for Krispy Kreme. "We want everyone to come out and join us at 5am as we flip the switch on our Hot Doughnuts Now® sign, and throughout the day for lots of entertainment, games and prizes."

Now through Grand Opening Day, join Krispy Kreme's over 3.6 million virtual fans on Facebook and Twitter #KrispyKremeVALive for updates on the grand opening festivities and chances to win some tasty prizes.

At 5 a.m. on grand opening day:

The FIRST customer in line receives a free dozen Original Glazed® Doughnuts every week for a year, and a prize so special it's a SECRET until 5am grand opening day!
The next 99 customers in line will receive a free dozen Original Glazed® Doughnuts every month for one year. The first 100 people in line will also receive commemorative Krispy Kreme Virginia Beach, VA t-shirts. The 2,000-square-foot Virginia Beach Neighborhood Shop will include a drive-thru and feature Krispy Kreme's unique product offerings, including its signature hot Original Glazed® doughnuts and other one-of-a-kind doughnut varieties; Krispy Kreme Signature Coffees and espresso drinks; and Krispy Kreme Chillers® and iced beverages.

Find KrispyKremeDoughnuts on YouTube and interact with Krispy Kreme on Facebook and Twitter.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut . Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in more than 650 locations around the world. Krispy Kreme Doughnuts, Inc. ( KKD ) is listed on the New York Stock Exchange.

SOURCE Krispy Kreme Doughnut Corporation



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



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