The Oscar Mayer brand of
Kraft Foods Group, Inc.
) recently introduced new varieties of deli meats, called Old World
Style. Oscar Mayer's Old World Style lunch meats will be available
in four flavors: Classic Salami, Cracked Black Pepper Salami,
Classic Pepperoni and Turkey Pepperoni.
Available at retail stores nationwide, Oscar Mayer's Old World
Style lunch meats come in 4-oz. bags at a suggested price of $3.29.
Americans are eating 25% more sandwiches than they did in 2006.
Thus the Old World Style lunch meats are expected to witness higher
With changing consumer preferences, there is a huge demand for
packaged products with unique flavors. The new products are in sync
with this trend, which encourages consumers to quickly prepare
meals at home and pack lunch for their children. These healthy deli
meats comprise a protein portion of 8 grams each serving and
With growing health consciousness among consumers, Kraft has been
offering a variety of products with improved nutritional profile
like Planters NUT-rition, Oscar Mayer Selects and several low-fat
cheese options. The company has also reformulated its products to
add beneficial ingredients like fruits, vegetables and vitamins.
The idea is to appeal to the growing numbers of health-conscious
customers who prefer the convenience of packaged food. The
company's continuous efforts to introduce new products in the fast
growing food categories bode well for long-term growth.
Headquartered in Northfield, IL, Kraft Foods Group carries a Zacks
Rank #3 (Hold).
Other better-ranked companies in the consumer goods sector include
Treehouse Foods, Inc. (
), Aramark (
) and Boulder Brands, Inc. (
). While Treehouse Foods, and Aramark sport a Zacks Rank #1 (Strong
Buy). Boulder Brands carry a Zacks Rank #2 (Buy).
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KRAFT FOODS GRP (KRFT): Free Stock Analysis
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