) has partnered with famous U.S. designer Narciso Rodriguez for the
company's new concept collection named DesigNation. The collection
from DesigNation will feature exclusive fashion from different
premier designers inspired from various international
Kohl's will launch the DesigNation collection for a limited
period, with a different designer for every new collection
The Narciso Rodriguez collection will be available from
early-November through December 2012, exclusively at Kohl's stores
and the company's online site Kohls.com. Inspired by a recent trip
to Istanbul, Rodriguez will design apparels especially for women.
The collection will include outerwear, dresses, skirts, pants and
shirts especially for women with retail prices ranging from $30 to
In 2011, Kohl's launched several exclusive lines from
high-profile designers including Jennifer Lopez, Marc Anthony, Rock
& Republic and Van Heusen targeting sportswear, dresses and
other apparels. Kohl's also launched the ELLE brand focusing on
fashion jewelry and beauty and Simply Vera Vera Wang brand
cosmetics. The DesigNation collection is also expected to offer
customers with more fashion options and drive top-line growth for
the company going forward.
Kohl's operates 1,134 stores in 49 states, and has a strong
brand portfolio, which offers moderately priced, exclusive and
national brand apparel, shoes, accessories, beauty and home
products to consumers. The company, which competes with
Ross Stores, Inc.
) holds a Zacks #3 Rank (short-term Hold rating). Over the
long-term, we maintain a Neutral recommendation on the stock.
KOHLS CORP (KSS): Free Stock Analysis Report
ROSS STORES (ROST): Free Stock Analysis Report
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