Leading interactive entertainment company,
King Digital Entertainment Plc.
) recently launched its popular
) title Pyramid Solitaire Saga on mobile.
Pyramid Solitaire Saga was first launched on Facebook in May, 2014.
It is King Digital's first card-based cross-platform game. The
cross-platform support of the game enables players who have
previously played the game on Facebook to pick up their progress on
mobile and that too right from the level at which they left off.
Currently, the game comprises 140 levels and can be downloaded for
) iOS and
) Google Play.
The storyline of the game is expected to attract a larger number of
players, going forward. Moreover, the game has leaderboards where
players can observe their respective scores while competing against
Per eMarketer, mobile gaming revenues earned worldwide is expected
to reach $1.5 billion by 2017. This further highlights the untapped
opportunity lying ahead of gaming companies like King Digital.
King Digital's IPO was worst to date primarily due to its
overdependence on Candy Crush Saga, a free to download game
available on the app stores of Google and Apple.
With the rapid adoption of smartphones and tablets, we expect the
demand for King Digital's mobile-based games to increase
exponentially. The company derives approximately 74.0% of revenues
from mobile platforms. The company's innovative product pipeline is
a key positive.
In April, King Digital launched Diamond Digger Saga on Facebook.
Recently, the company launched Bubble Witch Saga 2, which will
further boost its top line in 2014. Moreover, gamers' growing
preference for free-to-play games bodes well for King Digital's
However, the strong sales of new consoles from Microsoft and Sony
are expected to intensify competition for King Digital in 2014.
Moreover, competition from Zynga and other established players with
a more visible business model like Electronic Arts, Activision
Blizzard and Take-Two Interactive should not be ignored.
Currently, King Digital has a Zacks Rank #3 (Hold).
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