Keurig Green Mountain Inc.
) and the U.S. division of Nestle, Nestle USA, have inked a
multi-year agreement under which Nestle's Coffee-mate branded
coffee with creamer will now be available in K-Cup packs for use on
Nestle USA will distribute the flagship Nestlé Coffee-mate 2 in
1 K-Cup packs (hot coffee combining roast and ground coffee with
branded creamer) in two flavors - Original and French vanilla. The
Nestle Coffee-mate K-cup packs will be available at the online
shopping sites of Keurig in fall 2014 and in as grocery, mass and
specialty retail channels by spring 2015.
Keurig Green Mountain produces coffees, teas and other hot
beverages which are sold in K-Cup and Vue portion packs. These
portion packs can be used on its single-serve Keurig brewers for
making hot beverages.
Nestle's Coffee-mate, introduced in 1961, offers rich, creamy
coffee in 20 flavors with both liquid and powder creamer
The deal will boost Nestle's coffee sales as the convenience of
Keurig brewers will enhance the popularity of its beverages among
Keurig fans. Moreover, the pact furthers Keurig Green
Mountain's goal of sustaining its dominance in the single-serve
brewing market after the expiry of its K-cup patents in Sep
Keurig Green Mountain Coffee aims to popularize the single-cup
brewing system in America and has signed several strategic
distribution agreements to rope in popular brands like
Dunkin' Brands Group Inc.
) into its portion pack systems.
Moreover, Keurig Green Mountain is stepping into the world of
cold beverage and soda. It will launch The Keurig Cold Machine
which will make sodas, sports drinks and other beverages with the
touch of a button. Like its coffee machines, the cold machine would
use pods to make a variety of drinks.
In order to increase its brand power Keurig Green has inked a
10-year partnership with the beverage giant
The Coca Cola Co.
). Per the deal, Keurig Green Mountain will exclusively make
Coca-Cola branded pods for its Keurig Cold at-home beverage system
for making cold beverages. The Cola giant will also work with
Keurig Green Mountain on the development and launch of this latest
version of Keurig single-cup brewer.
Through these agreements, Keurig Green Mountain carrying a Zacks
Rank #3 (Hold) is aligning with the strongest beverage brands to
support a range of consumer choices and taste profiles in Keurig
single-cup brewing system.
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