Did you ever imagine that your coffee machine will pour soup?
In a partnership between soup company and specialty coffee maker,
Campbell Soup Company
Green Mountain Coffee Roasters, Inc.
) have come together to offer Campbell's Fresh-Brewed Soup K-Cup
Campbell, the leading soup brand in the U.S., recently
announced that it is going to offer K-cup soup packs that can be
instantly prepared through Green Mountain's single-serve coffee
machine, Keurig. The two companies have planned to introduce
three types of K-cup soup packs next year, including Homestyle
Chicken Broth & Noodle.
Campbell Soup has decided to sell its to-be launched K-cup
soup packs only at those stores where Keurig Brewed K-cup
varieties are sold. Therefore, it is likely that Green Mountain
will partner with
Dunkin' Brands Group, Inc.
) to sell these soups, as these companies use Keurig
Every K-cup soup pack will consist of a broth K-cup pack as
well a packet of dry pasta and vegetable blend garnish, which can
be easily added to a hot mug of soup. We believe that the recent
development will enhance Campbell Soup's product portfolio and
open up an opportunity to cater to a wider range of
In the past few months, Campbell Soup has been aggressively
focusing on strategic acquisitions and partnerships to expand its
international presence as well as packaged fresh food brand
range. Last month, Campbell Soup completed the acquisition of
Denmark-based Kelsen Group A/S from Maj Invest, a private equity
firm. The strategic acquisition will boost Campbell Soup's growth
prospects in the Chinese market and increase its global
footprint. In Jun 2013, the company forayed into the premium
organic baby food category by acquiring Plum Organics.
Campbell Soup intends to boost its top line and increase
returns on investments through strategic measures. During fiscal
2012, the company made significant progress in this direction,
including stabilization of the North American soup and simple
meal business, overseas expansion, and growth of healthy
beverages and baked snacks businesses. We believe that Campbell
Soup's prudent investments and strategic initiatives toward
product innovation and brand building will lead to an increase in
its customer base and profitability.
Currently, Campbell Soup holds a Zacks Rank #4 (Sell).
CAMPBELL SOUP (CPB): Free Stock Analysis
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GREEN MTN COFFE (GMCR): Free Stock Analysis
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