The cereal maker,
), is promoting its new 'To Go' breakfast drinks for the fast
American lifestyle where skipping breakfast has become very
common. It has partnered with 'EXTRA' television host and New
York Times best-selling author, Maria Menounos, to add celebrity
power to its new drink.
In June, Kellogg launched its 'To Go' breakfast shakes which
give all the necessary nutrients and are very convenient for
those with a busy schedule. It targets growing number of
health-conscious consumers who prefer easily-available nutritious
food given their busy schedule, particularly for breakfast. These
cereal options particularly capitalize on the increasing
awareness about the importance of breakfast as the first meal of
The healthy 'To Go' breakfast shakes are loaded with 21
vitamins and minerals, 10 grams of protein and 5 grams of fiber.
The nutritious, portable option can also be served with a cup of
skimmed milk to enhance their protein and vitamin contents.
To promote its drinks, Kellogg, on Aug 29, 2013 supplied free
'To Go' breakfast shake samples at a "Skip Stop" in New York
City's Flatiron Plaza.
'To Go' breakfast shakes come in three flavors - milk
chocolate, strawberry and vanilla. They are available in packs of
four, priced at $6.49, and in packs of six at $4.49.
The Drinkable nutrition is a category with great potential and
is becoming increasingly popular among people who prefer
convenient and nutritious options to help avoid skipping
breakfast due to their busy schedules. The nutritious drinks are
also gaining popularity among consumers who are looking for
anytime nutrition solutions to satisfy hunger without consuming
Headquartered in Battle Creek, Michigan, Kellogg has focused
on brand building through product innovations and improved
product mix through optimal price/mix combinations. Recently, it
introduced several breakfast options like Special K Nourish hot
cereal and bars, Pop-Tarts Gone Nutty toaster pastries, Raisin
Bran Healthy Heart Omega 3 cereal, Special K Multigrain cereal,
Kashi Golean Vanilla Graham Clusters cereal and Kashi
Significant innovation and brand building investments led to a
solid 2012 performance as net sales, operating profit and
earnings were all in line with the company's expectations. In
fact, net sales improved sequentially throughout 2012. Growth in
2013 is expected to be achieved on the back of higher advertising
investments and consumer promotions and solid innovation
Other Stocks to Consider:
Kellogg carries a Zacks Rank #3 (Hold). Other consumer staples
stocks that are worth considering include
Pinnacle Foods Inc.
Kraft Foods Group Inc.
Dole Food Company Inc
). While Pinnacle carries a Zacks Rank #1 (Strong Buy), Kraft
Foods and Dole Food carry a Zacks Rank #2 (Buy).
DOLE FOOD CO (DOLE): Free Stock Analysis
KELLOGG CO (K): Free Stock Analysis Report
KRAFT FOODS GRP (KRFT): Free Stock Analysis
PINNACLE FOODS (PF): Free Stock Analysis
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