The leading producer of cereals in the world,
) recently introduced new flavors of Pop-Tarts. The new Pop-Tarts
Gone Nutty! comes in two flavors, Peanut Butter and Frosted
Chocolate Peanut Butter.
Peanut Butter Pop-Tarts contains real peanut butter at the
center and has sugar crystals on the outside. Peanut butter is a
very popular flavor and is expected to appeal to teens. On the
other hand, Frosted Chocolate Peanut Butter contains chocolate
pastry crust and sweet frosting.
Kellogg has a solid portfolio of products with a strong brand
identity. Pop Tarts, being one of the important brands of
Kellogg, is likely to benefit from the introduction of new
These products offer easy breakfast options and contain the
goodness of peanuts. Pop-Tarts Gone Nutty! meets the continuous
demand for new flavors. These products particularly capitalize on
the increasing awareness about the importance of breakfast as the
first meal of the day.
Kellogg has always focused on brand building through product
innovation and improved product mix through optimal price/mix
combinations. These efforts help drive market share gains and
consistent growth in sales and earnings over the long term.
Growth in 2013 is also expected to be achieved on the back of
higher advertising investments and consumer promotions and solid
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KELLOGG CO (K): Free Stock Analysis Report
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Kellogg carries a Zacks Rank #3 (Hold).
Some other consumer staple stocks that are worth a look include
Flower Foods Inc.
) carrying a Zacks Rank #1 (Strong Buy) and
H. J. Heinz Company
J&J Snack Foods Corp.
) holding a Zacks Rank #2 (Buy).