The leading producer of cereals in the world,
) recently introduced a number of frozen packaged food products
under its popular brand Kashi and Eggo.
Under the Kashi brand, Kellogg has introduced two frozen soups
named Moroccan Minestrone and Savory Chicken Noodle and steam
meals including Kashi Three Cheese Ravioli and Mushroom and
Asparagus Risotto. Under the brand Eggo, the company introduced
Chocolatey Chip Muffin Wafflers.
These meals contain healthy ingredients like whole grains,
vegetables, lean meat, cheese and spices and require minimum
These products target the growing number of health conscious
consumers who prefer easily available nutritious food given their
busy schedule. These meal options particularly capitalize on the
increasing awareness about the importance of eating right in
order to stay fit and energetic throughout the day.
Kellogg has always focused on brand building through product
innovation and an improved product mix with the help of optimal
price/mix combinations. For instance, Kellogg had recently
launched an array of chips, crackers, bars and cookies including
snacks bars from Nutri-Grain, Special K and Kashi and new flavors
of TheRealCheez, Kashi and Keebler Elves.
These products target the increasing demand for packed
snacking options. These efforts help drive market share gains and
consistent growth in sales and earnings over the long term.
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KELLOGG CO (K): Free Stock Analysis Report
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Kellogg carries a Zacks Rank #3 (Hold).
Other consumer staples stocks that are worth considering include
Flower Foods, Inc.
B&G Foods Inc.
), both carrying a Zacks Rank #1 (Strong Buy) and
Campbell Soup Company
) carrying a Zacks Rank #2 (Buy).