The leading producer of cereals in the world,
) recently introduced a number of products, which include all new
flavors of popular snacks. These products are designed to meet
the demand for innovative flavors.
The company launched an array of chips, crackers, bars and
cookies including snacks bars from Nutri-Grain, Special K and
Kashi and new flavors of TheRealCheez, Kashi and
These products target the growing number of health conscious
consumers who prefer easily available nutritious food given their
busy schedule, particularly for breakfast and snacking. These
snacking options particularly capitalize on the increasing
awareness about the importance of having frequent small meals in
order to stay fit and energetic throughout the day.
Of these Cheez-It Zingz crackers, made with corn mesa, are now
offered in two flavors, chipotle cheddar and queso fundido.
Pringles is now available in a fiery sweet barbeque flavor. Town
House pita crackers offer the real taste of pita and easily
complement any dip or toppings.
For consumers who are really concerned about the nutritional
value of their packaged food products, Kellogg is introducing a
new range of snacking options. The hummus crisps from Kashi offer
a healthy combination of chickpeas, whole grains, spices, and
herbs and are available in three flavors, sea salt & olive
oil, caramelized onion, and sundried tomato basil-feta.
Special K cracker chips are now offered in chipotle lime
flavor. The Keebler Simply Made cookies on the other hand are
made of basic ingredients such as wheat flour, butter, eggs,
sugar, and vanilla, and are offered in two flavors, chocolate
chip and butter. Kellogg is also introducing Keebler El Duende
cookies in coconut and lemon sandwich flavors.
Kellogg has always focused on brand building through product
innovation and an improved product mix with the help of optimal
price/mix combinations. For instance, Kellogg had recently
introduced new flavors of Pop-Tarts. The new Pop-Tarts Gone Nutty
is offered in two flavors, Peanut Butter and Frosted Chocolate
Peanut Butter. These efforts help drive market share gains and
consistent growth in sales and earnings over the long term.
Kellogg carries a Zacks Rank #3 (Hold).
Other consumer staples stocks that are worth considering
Flower Foods, Inc.
), carrying a Zacks Rank #1 (Strong Buy) and
Campbell Soup Company
J&J Snack Foods Corp.
), both carrying a Zacks Rank #2 (Buy).
CAMPBELL SOUP (CPB): Free Stock Analysis
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J&J SNACK FOODS (JJSF): Free Stock Analysis
KELLOGG CO (K): Free Stock Analysis Report
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