Jefferies Stays Bullish on The Gap; Management Team Improving (GPS)

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Apparel retailer The Gap Inc. ( GPS ) on Wednesday caught some continued bullish commentary from analysts at Jefferies & Co.

The firm reiterated its "Buy" rating and $45 price target on GPS, suggesting a 28% upside to the stock's Wednesday closing price of $35.13.

A Jefferies analyst commented, "GPS is hiring former J.C. Penney ( JCP ) president, Michael Francis, as Marketing Creative Advisor starting next week. We view this as yet another hire that strengthens the overall management team. We believe GPS's increased focus on product and marketing is resonating with the consumer and expect more investment on the marketing side will have positive results."


The Gap shares rose 37 cents, or +1.1%, in premarket trading Wednesday.

The Bottom Line
Shares of The Gap ( GPS ) have a 1.42% dividend yield, based on last night's closing stock price of $35.13. The stock has technical support in the $30-$33 price area. If the shares can firm up, we see overhead resistance around the $36-$39 price levels.

The Gap Inc. ( GPS ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

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This article appears in: Investing , Stocks

Referenced Stocks: GPS , JCP

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