Jefferies Starts Dr Pepper Snapple as a “Neutral” (DPS)

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Beverage giant Dr Pepper Snapple Group Inc. ( DPS ) on Wednesday saw its coverage initiated with a "Neutral" rating by analysts at Jefferies & Co.

The firm also set a $45 price target on DPS, which suggests a 9% upside to the stock's Tuesday closing price of $41.20.

A Jefferies analyst commented, "We expect DPS's volume growth momentum to slow in 2011 following a wave of distribution wins, successful brand extensions, key brand repositionings, and increased advertising spending in 2009 and 2010."


Dr Pepper Snapple shares were mostly flat in premarket trading Wednesday.

The Bottom Line
We have been recommending shares of Dr Pepper Snapple Group ( DPS ) since Feb.16, 2011, when the stock was trading at $34. The company has a 3.11% dividend yield, based on last night's closing stock price of $41.20.

Dr Pepper Snapple Group Inc. ( DPS ) is a "Recommended" dividend stock, holding a Dividend.com DARS™ Rating of 3.6 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

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