JDS Uniphase Corp.
), a leading communications test and measurement vendor, has
developed its Location Insight Services (LIS), which will provide
significant sales opportunities for large mobile operators. In
Mar 2013, JDS Uniphase acquired Arieso, a leading provider of
location-based intelligent software for global telecom
This software locates, stores and analyzes data from
customer's devices and enables wireless operators to deploy small
cells strategically to avoid network congestion.
JDS Uniphase has innovated Arieso's LIS so that the wireless
operators can monetize the location data they have already access
to. Using LIS, the wireless operators can sell the aggregated and
anonymous trend information that they colleted from individuals'
mobile location data who are connected on their respective
networks. This information is of immense importance to several
business enterprises and advertising and marketing firms.
Business enterprises thoroughly analyze these information to
take vital decisions, such as whether to open a new store or not,
where to open it, when to launch new advertising campaign or
which demographic segment to target etc. JDS Uniphase projects
this market size to reach $11 billion by 2016. Arieso has a solid
client base that includes several global telecom giants, such as
Vodafone Group plc.
Location Insight Service is a more advanced form of the
existing real time Location Based Service (LBS) for individual
subscribers. While LBS targets specific individuals to collect
location data, LIS never opts for subscriber specific data. LIS
technology helps mobile operators to aggregate huge volumes of
anonymous location data over time and shares this information
with third-party systems without the need for a data warehouse.
JDS Uniphase currently has a Zacks Rank #4 (Sell).
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