Janney Commented on Black Friday and Holiday Sales on Apparel and Footwear Companies (FL, FINL, DKS)

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On Monday analysts at Janney reported on Black Friday traffic and sales which could lead to positive Holiday sales expectations for companies like Foot Locker, Inc. ( FL ), Finish Line Inc. ( FINL ), and Dicks Sporting Goods Inc. ( DKS ).

Overall, analyst Eric Tracy said that traffic on Black Friday was lighter than in years past, but this could be due to a migration to online shopping as well as extending hours at various malls and retail stores.

Mr. Tracy also commented that athletic apparel and footwear companies like Foot Locker, Finish Line, and Dicks Sporting Goods all saw positive results, especially due to the basketball apparel sales among all three companies. Foot Locker benefited from increased product releases and Finish Line increased promotional stance which increased consumer attention. Dicks should see a boost from increased sales in seasonal items like fleece clothing and firearms.

Foot Locker, Finish Line, and Dicks shares were flat in premarket trading on Monday.

The Bottom Line
Shares of Foot Locker ( FL ) have a 2.07% dividend yield, based on Friday's closing stock price of $34.82. The stock has technical support in the $30-$32 price area. If the shares can firm up, we see overhead resistance around the $36-$37 price levels. Shares of Dick's Sporting Goods ( DKS ) have a .96%% dividend yield, based on Friday's closing stock price of $51.97. The stock has technical support in the $46-$48 price area. If the shares can firm up, we see overhead resistance around the $54 price level. Shares of Finish Line ( FINL ) have a 1.12% dividend yield, based on Friday's closing stock price of $21.41. The stock has technical support in the $18-$19 price area. If the shares can firm up, we see overhead resistance around the $23-$24 price levels.

Foot Locker, Inc. ( FL ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars. Finish Line Inc. ( FINL ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars. Dicks Sporting Goods Inc. ( DKS ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

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This article appears in: Investing , Stocks

Referenced Stocks: DKS , FINL , FL

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