In order to boost its comprehensive eco-sustainability strategy,
Jamba Juice Company, a subsidiary of
), inked a strategic collaboration with Global Green USA's
Coalition of Resource Recovery (CoRR). As per the new alliance,
CoRR will shore up Jamba Juice's plans to reduce waste and energy
consumption and increase the usage of environmentally-friendly
Global Green USA's Coalition of Resource Recovery (CoRR) is an
industry working group committed to business value generation by
transforming waste into assets. The company works with
organizations in their environmental conservation programs by
promoting effective waste diversion technologies and conducting
pilot programs in New York City and across the country.
Jamba continues to be active on its environment saving spree, by
forming alliances with many organizations that undertake waste
management and environmental sustainability initiatives. The
company recently announced that it will discontinue the usage of
polystyrene and switch to an environmentally friendly alternative
by the end of 2013.
Polystyrene, the highly used plastic worldwide in the restaurant
sector, poses an environmental threat due to its non-recyclable
property. Use of the material is banned in many U.S. cities like
Seattle as its disposition is hazardous for both water and land
Along with this, the company is also active on menu innovation to
boost its quality offerings. Recently, the company introduced a new
fruit and dairy smoothie for schools. The naturally sugared
beverage has been launched as an alternative for schools which have
banned sugary soft drinks.
Emeryville, California-based Jamba owns and franchises Jamba Juice
stores and also operates as a restaurant retailer of specialty
beverages and various food products across the globe. As of July 3,
2012, it had 783 stores, including 305 company-owned and operated
stores and 448 franchise-operated stores in the United States, as
well as 30 international stores.
Jamba, which competes with the likes of
Caribou Coffee Company Inc.
), carries a Zacks #5 Rank, signifying a Strong Sell rating. We
presently have a long-term Underperform recommendation on the
CARIBOU COFFEE (CBOU): Free Stock Analysis
JAMBA INC (JMBA): Free Stock Analysis Report
STARBUCKS CORP (SBUX): Free Stock Analysis
To read this article on Zacks.com click here.