Reportedly, San Diego, Calif.-based quick-service hamburger
Jack in the Box Inc.
), is seeking to increase its focus on low-calorie offerings with
the addition of a new item - Egg White & Turkey Breakfast
Sandwich - to its food line-up. This sandwich contains about 250
calories with only 6 grams of fat, making it a healthy option for
The sandwich, made with classic bun stuffed with egg whites
and grilled turkey, will be served at all Jack in the Box
locations beginning from 2014.
The company has also stated that customers will now have the
option of adding egg whites to any of the breakfast sandwiches
for free. Apart from this new offering, the customers will also
have the option to choose other healthy food items like Blueberry
Oatmeal and Apple Bites from the company's breakfast line-up.
Lately, U.S. eateries are serving a healthier menu to cater to
the consumers' preference for fresh, organic, nutritious and
low-calorie foods. Rising health concerns and increasing
awareness about obesity and related diseases have led to the
shift in consumer preference toward healthy and "good for you"
products. Therefore, the introduction of this low-calorie food
item is expected to gain huge popularity among consumers in this
The world's No. 2 hamburger chain,
Burger King Worldwide
), is also trying to expand its platter of low-calorie foods. In
this regard, in late September, the restaurateur introduced a new
crinkle-cut French fry, Satisfries, which contain 20% less
calories than the regular ones.
Product innovation acts as one of the profit driving
strategies of Jack in the Box. Consumer product companies
necessarily need to upgrade brands and create differentiated
value propositions for customers in order to cater to consumers'
changing demand. For instance, in early December, Jack in the Box
launched two limited-time products - Fajita Ranch Melt and
Jalapeño BBQ Burger - to tap the increasing demand in this
Other Stocks to Consider
Jack in the Box holds a Zacks Rank #2 (Buy). Investors
interested in the restaurant industry may consider stocks like
Brinker International, Inc.
The Wendy's Co.
). While Brinker sports a Zacks Rank #1 (Strong Buy), Wendy's has
the same Zacks Rank as Jack in the Box.
BURGER KING WWD (BKW): Free Stock Analysis
BRINKER INTL (EAT): Free Stock Analysis
JACK IN THE BOX (JACK): Free Stock Analysis
WENDYS CO/THE (WEN): Free Stock Analysis
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