Quick-service hamburger restaurant chain,
Jack in the Box Inc.
), recently declared the addition of two items in its food
line-up. These two limited-time products - Fajita Ranch Melt
& Jalapeño BBQ Burger - have especially been launched to tap
the increasing demand in this holiday season.
Fajita Ranch Melt made with sourdough bread and stuffed with
seasoned chicken, is available at the Jack in the Box restaurants
located in California, Idaho, Hawaii, Nevada and Utah.
Jalapeño BBQ Burger, prepared with 100% beef patty and
hickory-smoked bacon on a toasted sesame seed bun, is being
served in the markets of New Mexico, Texas, Louisiana, Oregon,
North Carolina, South Carolina, Ohio, Colorado, Indiana,
Missouri, Tennessee, Oklahoma, Arizona, Washington and
The new items are expected to gain huge popularity with
consumers this holiday season especially among sandwich
Product innovation acts as one of the profit driving
strategies of the company. Consumer product companies necessarily
need to upgrade brands and create differentiated value
propositions for customers in order to cater to consumers'
changing demand. For an instance, in late September, Jack in the
Box introduced Jack's Munchie Meal for late-night customers.
Innovation and introducing new items has become a fast trend
among all the restaurateurs. In mid-November, the second largest
fast food hamburger chain in the world,
Burger King Worldwide Inc.
) announced the launch of new BBQ Rib Sandwich for only a dollar
and also added the BIG KING sandwich to its menu.
Other Stocks to Consider
Jack in the Box carries a Zacks Rank #2 (Buy). Investors
interested in the restaurant industry may consider stocks like
Famous Dave's of America Inc.
). Both of these companies hold a Zacks Rank #2.
BURGER KING WWD (BKW): Free Stock Analysis
FAMOUS DAVES (DAVE): Free Stock Analysis
DINEEQUITY INC (DIN): Free Stock Analysis
JACK IN THE BOX (JACK): Free Stock Analysis
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