Five percent of consumers surveyed are "very likely" to buy an
iWatch. An additional 14 percent are "somewhat likely." These
results come from a
conducted by ChangeWave Research.
The study, which was published on Wednesday but not publicly
announced until Friday, showed an interesting correlation between
the pre-release desire for the iWatch and the desire for other
unannounced Apple (NASDAQ:
For example, in January 2010, ChangeWave asked consumers about
their interest in purchasing an Apple-made tablet. Four percent
said they were "very likely" to buy one; fourteen percent said
that they were "somewhat likely."
Similarly, when ChangeWave asked consumers about the Mac in
August 2005, four percent of consumers said that they were
"significantly more likely" to buy one, presumably if it included
an Intel (NASDAQ:
) chip (ChangeWave did not specify -- it merely said that the
survey was for the Intel Mac). An additional fourteen percent
were "somewhat more likely."
Both of those surveys were conducted before the products were
For the iWatch survey (conducted March 4, 2013 through March
19, 2013 -- just days after the
in February), ChangeWave interacted with 1,713 North American
"Apple's track record of delivering ultra-convenient, easy to
use products with a perceived 'cool factor' is driving
pre-release demand for the rumored Apple 'iWatch,'" Andy Golub,
ChangeWave's Director of Operations, wrote in an e-mail
announcement Friday morning. "While an 'iWatch' doesn't yet exist
-- and if it ever does it will have to live up to super high
expectations -- it has the potential to be another huge success
for the Cupertino, CA manufacturer."
Bear in mind that 66 percent of respondents said that they
were "unlikely" to buy an iWatch. The rest of the respondents
said they didn't know if they would buy one.
Regardless, it seems that Apple may have what it takes to turn
the iWatch into a hit. By matching the survey results of the iPad
and Intel-powered Mac before they were officially unveiled, the
company has shown a tremendous amount of strength in a product
that is almost entirely a question mark.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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