Its Yahoo! for Monster as HotJobs Deal Drives Traffic

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Monster ( MWW ) is poised to gain significantly from its integration with Yahoo's ( YHOO ) HotJobs. The trend is evident from Monster's Q2 earnings results, which reported revenue growth of 25%. We see HotJobs as a key driver to revive traffic and job bookings for the company in 2011, which was marred by operating losses last year. Monster competes in the online job search market with niche players like careerbuilder.com and jobcentral.com and faces growing competition from social networks like LinkedIn ( LNKD ), Facebook and Craigslist.

We currently maintain a near $13 price estimate for Monster stock , which is about 15% above the current market price.

Yahoo's Impact: Traffic, Traffic and more Traffic

A simple look at the numbers shows the potential impact Yahoo can have on driving traffic for Monster's web portal. According to comScore, unique visitors to Monster's Career Ad Network (CAN) stood at around 77.9 million for June 2011 while the same number for Yahoo! sites was around 178 million.

Additionally, the HotJobs acquisition which was announced in mid-2010, has completed a full integration with Monster that includes a traffic sharing agreement where Monster will provide content for the jobs content on Yahoo's home page.

This provides Monster with added scale of traffic and bookings, which will benefit from Monster's arsenal of new and existing job search tools such as Power Resume Search ( PRS ) and its 6Sense® cloud-based search tool. Given that Monster has successfully cut back operating expenses in its international career services, we might well see Monster's international business overtake its North American counterpart as the biggest contributor to Monster's stock value by the end of this year.

See our complete analysis for Monster



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Investing Ideas , Stocks , US Markets

Referenced Stocks: LNKD , MWW , PRS , YHOO

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