How quickly a story can evolve. It was only two months ago
reported that an Apple (NASDAQ:
) iWatch (or smartwatch or whatever it's called) probably
And here's the rub: It's still just a rumor. There's no
factory leaking images and although Apple has taken a little more
of a liking to the press as of late, the corporate lips are
But that hasn't stopped this story from heating up. It's taken
on viral proportions-kind of like that kid that asked Kate Upton
to his high school prom through
YouTube this week
and she said yes! Lucky kid.
is reporting that now Google (NASDAQ:
) is developing a smartwatch of it's own. Apparently the folks
charged with making Android cool are running low on work because
they're the ones designing the watch rather than the X lab
division-the unit that designs hardware. (Like that Back to the
Future-style Google Glass thing.)
Then there's Samsung, a company that actually admits (through
an anonymous source, of course) to developing something
smartwatch-ish. The company is making a "device" that is wearable
and could perform many of the functions of its phones.
That's not all. There are plenty of watch-like products
already on the market.
describes devices like the Cookoo Watch, the "I'm Watch" (yes,
that's it's name), and the Martian Passport smartwatch.
Although not an actual smartwatch, there's also the Nike
) Fuelband that tracks calories, tracks blood pressure, and more.
There are even rumors that Nike and Apple may team up to develop
the iFuel (name made up for comic relief)-the game changing
superwatch that everybody's waiting for.
And if you think that this is all a bunch of malarkey, on
March 14-16, there was a smartwatch summit held in Hong Kong.
According to the
prior to the event, Tom Rapko founder of Sensorstream commented,
"I think this is going to be a dynamic opportunity for many smart
watch suppliers, integrators and software developers to finally
meet under one roof to discuss where the smart watch industry is
right now, and more importantly, how the market might evolve over
the coming years."
What's the deal with the smartwatch? Why have tech companies
suddenly decided that this is the next big thing? Probably
because it could be a $6 billion business according to some
estimates. Whoever wins the race (or the war) and markets the
watch that everybody has to have, is going to make some major
Others will send their watch to the technology graveyard
alongside the laser disk, 3D glasses and pretty much anything
made by Microsoft (NASDAQ:
) these days.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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