In November 2008, IBD reported thatNu Skin Enterprises (
) would launch an anti-aging product in early 2009.
At that time, CEO Truman Hunt told IBD that this represented
"a platform change for us. The market is not yet focused on where
He was right. The stock rose nearly sevenfold in roughly three
Nu Skin's earnings jumped 32% in 2009 and 40%, 22% and 37% in
the following years. Sales rose 7%, 15%, 13% and 24% in the same
The Street expects EPS to grow 14% this year and 13% in
That isn't bad growth, and the stock does offer a dividend
yielding 2.4% on an annualized basis. But it's a slowdown.
Whether Nu Skin can refire the fast growth could be partly
dependent on a new product line.
This year the direct seller of anti-aging products and
nutritional supplements will launch a weight-loss system.
In a conference call in February, Hunt said that the
weight-loss system is "arguably the largest product category we
have focused on in many years."
While weight-loss is a competitive space, Nu Skin's customer
base for anti-aging products could offer some easy
Another key card is China. The company said in a news release
Friday that it's aiming for $1 billion in China sales in 2014.
Hunt said the goal was set in 2010 and at that time it "seemed
like an aspirational target." Hunt said the company now believes
the goal is achievable.
In 2012, China sales were $570.7 million, up 67% from
Although Nu Skin is based in Utah, the U.S. provided only 11%
of sales last year. China was 26% and North Asia 37%. North Asia
includes South Korea and Japan.
Nu Skin will report Q1 results before the open May 2.