Facebook Home (NASDAQ:
) has officially crossed the 500,000 installations mark.
According to Google's (NASDAQ:
) download page for the
, the installations fall somewhere between 500k and one
This is significantly lower than the download estimate from
Global Equities Research analyst Trip Chowdhry. Last week, he
said that Facebook Home had been downloaded
five million times
in less than a week, indicating that the new app launcher had
become a worldwide success.
While Google's numbers might seem to be contradictory to
Chowdhry's estimates, it is not clear if the official install
data only accounted for the American market. If it does, then
Home appears to be an enormous success.
If the data accounts for all downloads, however, then the new
app launcher might be lagging behind Facebook's other hot
property -- Instagram.
Last year, Instagram was downloaded
more than one million times
on the day it arrived on Android. Less than one week later,
that it had the acquired the firm for
App developers are watching closely to see if the Facebook
Home trend catches on. If it does, it could lead to a
legion of copycat apps
that attempt to take over users' home screens.
One of the challenges in promoting Home is that it only works
on a limited number of Android devices, such as the Galaxy S III,
Galaxy Note II and the HTC One X. There are a few upcoming
devices, such as the Galaxy S IV, that will support the app
launcher as well. Facebook also hopes to bring Home to tablets
With so few options currently available, Home might actually
be one of the most successful apps of all time -- on a per-device
basis, at least.
Last week, Apple (NASDAQ:
) was rumored to be
considering a version of Home
for iOS users. That rumor turned out to be false when Facebook
that it would bring Chat Heads (one of Home's many new features)
to iOS instead.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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