Editor's Note: This content was originally published on
by Louis Bedigian, Benzinga Staff Writer.
) has reportedly stopped placing orders for new Mac-related
components, leaving suppliers stranded with remaining inventories.
, suppliers had expected to finish "digesting their Mac
inventories" in April. That plan came to a screeching halt the
moment Apple walked away.
To make matters worse, suppliers informed DigiTimes that they have
yet to receive any details about when Apple may resume taking
orders for the new Mac.
This is an unusual move for Apple, which has reportedly provided
its suppliers with a 12-week shipping forecast. Without any
schedule, suppliers fear that they may not receive any additional
orders until the end of May.
"The sources revealed that Apple's Mac orders to the supply chain
dropped to almost nothing after the Lunar New Year holidays,"
DigiTimes' Aaron Lee and Joseph Tsai wrote. "Apple had high hopes
for its Mac product lines and placed aggressive orders at the end
of 2012; however, the company is now badly affected by the
DigiTimes speculated that Apple may have underestimated the "weak
status" of the PC industry, which has been
overwhelmed with declines
. Apple's non-PC products -- primarily iPads and iPhones -- have
contributed to the erosion of PC sales.
Thus, it sounds like the new iMac might be doing poorly at retail.
At the very least, Apple might be selling fewer units than it had
This is not the first sign of trouble for the new Mac. After three
years of increases, collective Mac sales declined more than 20
percent during the
fiscal 2013 first quarter
(ended December 29, 2012).
Apple does not specifically detail how many individual units are
sold each quarter, so it is impossible to say if the new iMac is
responsible for the sales decline.
The Mac Mini or MacBook Pro with Retina Display
could also be responsible
. Sales of older MacBook Pro models -- which are slowly
disappearing from retail -- may have also added to the decline.
There are other possibilities, however. Apple may have stopped
ordering new components because it has decided to switch suppliers.
Alternatively, the company may have decided to overhaul the iMac
and release an updated version this spring.
Better still, Apple may have stopped ordering components because it
is making good on its
promise to produce
Macs in America. Some iMacs are
already being assembled
in the United States, but perhaps Apple is taking another major
step in its effort to bring production back home.
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