) broke down from its long-term uptrend in November 2012. With its
price at $400, my firm wasn't surprised, but most analysts still
are. Apple is now very close to our target price and may be
foreshadowing a decline in the broader markets.
It seems like everyone is focused on Apple's earnings right now,
just as they were in September 2012 near its price peak. Remember
in 2012 when Apple's price was approaching $700 and analysts were
calling for $1100, $1500, and even $1,650?
We do. (See the timeline below).
Currently Apple's price is around $400 and well below the "expert"
analysts' consensus price targets (which, after six months, was
finally lowered to below $600, but still is almost 50% away from
Apple's current price). My guess is that it is only a matter of
time before those experts chase price lower again, ratcheting down
those targets in line with price reality.
Much More Effective
Even after its extreme decline, Apple still represents a large
amount of the
Technology SPDR ETF
(NYSEARCA:XLK) and the
). No doubt it remains very important to the markets and many
Apple is a wonderful example of how price is the only true leading
indicator and can be used to help you get out of the way before
disaster strikes. Following price in Apple warned us of a trend
change to down in October.
In a research piece titled
"Is Apple's Stock in a Bubble?"
written on October 5, 2012, I warned, "Apple is in a decade long
uptrend, but if price were to fall below $600, that would be a sign
that the four-year uptrend in Apple has changed to negative."
This breakdown occurred the next month in early November, and there
has been no turning back as investors continue to head for the
exits and Apple fell another 30%+ from that $600 price. When
everyone else was focused on lagging earnings, we were focused on
what investors really care about: price.
Using similar techniques should also help us get out of the way of
another, potentially larger, pending disaster (discussed below). In
the meantime, Wall Street continues to "Buy" and "Hold" Apple
shares as the next section outlines.
Traditional Wall Street "Wisdom"
The next chart pretty much sums up the major problem of trusting
Wall Street for "wisdom." It would have lost you 40%+ of your money
as almost all analysts were completely unprepared for what would
happen next (and frankly they still have no idea why Apple's price
fell so hard).
In April 2012, when Apple's price was $600, 87% of Wall Street
Analysts had a buy recommendation for its shares. Many were
expecting $1,000 as a given, and many hedge funds -- even ones that
were focused on energy (anyone see an issue here?) -- held shares
in Apple, providing their "expert" opinions on why it will hit
In September 2012, those same analysts continued to buy Apple and
continued to raise price targets as outlined by the timeline above.
Since then, Apple's shares have fallen over 40%, but Wall Street
hasn't admitted that there is a problem.
80% of analysts never even came off their "buy" rating on the
stock, continuing to suggest buying, and losing, all the way down.
We knew better.
Where Is Apple Headed?
Looking at a zoomed in chart of Apple, we can see a major technical
pattern that helped identify its top. Combining that pattern with
the extremely bullish sentiment helped identify the negative
potential in the stock.
The left shoulder in April 2012, the head last fall, and then the
right shoulder formed in the November 2012 rally broke down at the
turn of the year.
The reason Apple sold off so much is investor psychology. Anyone
that wanted to buy Apple already had, and all that remained were
potential sellers that wanted to protect profits. This is a recipe
for a swift decline, similar to the recent one with gold
(NYSEARCA:GLD) and silver (NYSEARCA:IAU).
Apple continues to sell off toward its head-and-shoulders target,
but it hasn't caught us by surprise as we were able to take
advantage of Apple's March bounce with short term profit taking at
its $460 price peak .
On March 24, when Apple's stock was at $462, we advised, "It is
expected that this resistance will hold and Apple will resume its
downtrend farther into the blue support zone where its head and
shoulders target resides @ $360. The February price rise looks to
have filled the gap formed at the January neckline breakdown. This
adds value that the head and shoulders pattern may be legit and the
target at $360 should be respected."
Apple has since fallen as low as $385 on its way down to that
For broader market holders, though, a similar topping pattern may
also be forming on the Nasdaq large cap index, and that is a big
The Nasdaq 100 Is Reflecting Apple's Chart
The next chart along with commentary, key price levels, and trade
setups was provided with the warning, "A break of this level will
also be a long term short signal as it confirms the pattern. We
will cross that bridge if/when it occurs."
Not only is the media following the same script for the broader
market that it did during Apple's peak, but the charts are also
showing similar topping patterns.
The pattern is a big warning sign that the
(NYSEARCA:IYW), and other equity markets such as the
(NYSEARCA:IWM) could be setting up to follow Apple's lead to the
The good news is there are specific price levels that will tell us
if the pattern is indeed playing out on the QQQ and other tech
focused ETPs (NYSEARCA:TYH), just as it did in Apple.
We will also know this long before most "expert" analysts catch on
to the trend change.
Editor's note: This story by Chad Karnes, CMT originally
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