Weber Shandwick, a division of
The Interpublic Group of Companies Inc
), recently formed a strategic partnership with Gina Din
Corporate Communications (GDCC), a leading public relations (PR)
agency in Kenya, to expand its presence in the African region.
Weber Shandwick continues to look for strategic investments to
expand in high-growth markets and extend its footprint in Africa.
This partnership is an initiative in this endeavor. With this
tie-up, Weber Shandwick can provide support to clients in 20
markets across the African region. GDCC's experience in the
region is a positive for the partnership as it has close business
relationships with various reputed brands in diversified sectors
such as telecommunications, financial and aviation.
Over the past few years, several companies and institutions have
found the African market lucrative for making investments and
expanding their client relationships. This partnership positions
Weber Shandwick to cater to the marketing and communications
requirements of multinationals and at the same time expand its
presence in the continent. Weber Shandwick expects to strengthen
its position with respect to new business activities as well as
opportunities from existing and new clients.
NY-based Interpublic offers a range of advertising and marketing
communication services, as well as marketing services; along with
public relations, meeting and event production, sports and
entertainment marketing, corporate and brand identity, and
strategic marketing consulting services to a broad list of
customers in more than 100 countries. In the last reported
quarter, revenues of the company increased 2.4% year over year to
Interpublic currently has a Zacks Rank #3 (Hold). Other stocks
that look promising and are worth a look in the industry include
Publicis Groupe SA.
MDC Partners Inc.
), each carrying a Zacks Rank #2 (Buy).
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