Investors are betting against The Bon-Ton Stores, Inc. (BONT), Should You? - Tale of the Tape

By Zacks Equity Research,

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Many investors appear to be quite bearish The Bon-Ton Stores, Inc. ( BONT ) especially if you look at the percentage of the float that is sold short for this stock. Currently, 25.3% of the float is sold short, suggesting an extreme level of bearishness for BONT.

However, it is worth noting that earnings estimates have actually been moving higher for the company, despite the pessimism. Thanks to these rising estimates, we actually have a Zacks Rank #1 (Strong Buy) on BONT, so we clearly don't believe in the negativity surrounding this firm, and are instead looking for shares of BONT to move higher in the weeks ahead.

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Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Investing Ideas , Stocks
Referenced Stocks: BONT

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