Investing in Microcars
10 Stocks to Hold Forever
One Great Juice Stock
How would you like to own this car?
1947 ROVIN D2
Or this one?
1959 SCOOTACAR MK 1
You can, if you attend the auction at Bruce Weiner's Microcar
Museum in February--and you bid high enough!
Who's Bruce Weiner and what's a microcar?
Well, you might call Bruce Weiner a bubblegum mogul.
Beginning with gumball machines, the mechanically minded man
acquired interests in four companies in the confectionery
industry, one of which was the maker of Dubble Bubble chewing
gum. Bruce grew his companies well, traveling the globe to keep
tabs on factories and work new business deals.
And on many of these trips, he took side trips to seek out and
acquire microcars, eventually amassing more than 300.
Bruce's salary in 2003 was roughly $3 million, so he could
well afford them.
Microcars, generally, are cars built in Europe in the decades
after World War II, with three or four wheels and engines of
700cc or less. Most have two doors or less and seat at least two
people. They're not the kind of car you'd want to take on an
Yet they were an economically appropriate solution in post-war
Europe where cash was short, fuel costs were high, and many
people either didn't have driving licenses or wanted to escape
paying the tax on a real car.
But among collectors, they've never commanded the respect of
"real cars," and my sense is that Bruce Weiner's auction may
First, because this is the largest collection of microcars
ever built, and it's all being sold, along with such miscellany
as vending machines, neon signs and model cars. And there's no
reserve on anything! Everything will go!
Second, because the auction is being run by RM Auctions, which
routinely auctions Ferraris, Duesenbergs and Bugattis for
millions of dollars. (My friend Don Rose, who's a car specialist
at RM, gave me the auction catalog.)
And third, because untold numbers of people are still intent
on acquiring "things" as protection against the collapse of the
global financial economy, or simply as protection against the
volatility of stocks.
Admittedly, these aren't the hedges that million-dollar cars
can be, but for small-time auto buffs, they're something. And
So my sense is that the same forces that have driven up prices
for gold, silver, gems, antiques, wine, fine art and collectible
cars over the past decade might well create record prices for
these little cars as well. Without doubt, that's what RM is
And so, I assume is Bruce Weiner.
Bruce doesn't need the money. In 2004, he sold his interest in
Dubble Bubble and associated companies to Tootsie Roll Industries
) for $217 million (before taxes).
But because his microcar collection is substantially complete
after 22 years, and there's nothing more to buy, Bruce is looking
to cash out and pursue new interests.
Now, when Bruce when acquiring these microcars,
back in the 1990s, when people were going gaga over
was relatively low. You can be sure the prices he paid were
minuscule compared to what RM hopes to get.
But by putting together the world's largest collection,
restoring most of them to concours quality, and displaying them
in a museum, he has (RM hopes) turbocharged the market to a level
few people could have imagined ten years ago.
And he's selling into the right climate.
So let's talk prices.
The smallest car in Bruce's collection--the smallest car ever
put into production--is the Peel P50, which has three wheels and
no reverse gear. To get out of a parking spot, you simply grab
the handle at the back end (where the single wheel is), lift, and
turn the car around.
1964 PEEL P50
Its estimate is $35,000 to $45,000.
The most expensive car at the auction might be the 1959
Goggomobil TL-400 Transporter Pickup adorned with Coca-Cola
logos. Its estimate is $100,000 to $125,000.
But you might get the 1947 Rovin D2 shown at top for $30,000.
Or the 1959 Scootacar for $20,000. Or a 1959 Messerschmitt--the
best-engineered of them all, according to some people--for
1959 MESSERSCHMITT KR 200
But maybe those prices are too high! Maybe not enough bidders
will show up in Georgia. And maybe--because everything is being
sold without reserve--you'll get lucky!
Me, I like looking at them. I'd like driving them. And I may
even go to the auction preview; after all, I've got the catalog,
which grants entry. But I don't want to buy them, especially at
what might be a top in the market. I'm sticking with stocks, not
least because I think there are some great bargains out
More on that below.
Last week I began a series titled "10 Stocks to Hold Forever,"
in part because the 10 stocks my editors chose back in 2007 have
gained an average of 52.4%, while the S&P 500 has LOST 2%
over the same period.
Today I'm bringing you the second stock (alphabetically) in
the list of "Stocks to Hold Forever" my editors chose last
Jamba Juice (
, and it was selected by Tom Garrity, editor of
Cabot Small-Cap Confidential.
For the record, Tom's average gain on stocks sold since he
became editor of
Cabot Small-Cap Confidential
just over five years ago is 30.5%. That's very impressive, and I
see no reason JMBA can't do the same.
Jamba Juice was founded in California in 1990, as a maker of
smoothies. From one shop, the company grew to hundreds, and in
2006, the original management team sold out to an investment
group for $265 million.
Today, six years later, the stock's market capitalization is
$170 million (compared to revenues of $229 million), so it's
obvious that something went wrong.
Most notable is the fact that Jamba hasn't had a profitable
year since 2007!
Yet Jamba remains the #1 nationally recognized name in the
smoothie business, with roughly 770 retail outlets in more than
20 states, the Bahamas, Canada, Korea and the Philippines.
Tackling the problem, management has instituted a number of
major changes (some of which will take time), but Tom is
confident that patience will pay, and that if you buy now, while
the stock is cheap, you'll be amply rewarded.
Here's some of what Tom wrote:
"On December 1, 2008, Jamba took its first steps toward
righting its sinking ship by appointing CEO James White. White
proceeded to outline and implement a pair of business
models/strategies titled "Blend 1.0" and "Blend 2.0."
"Blend 1.0, the first stage in Jamba's turnaround plan, was
implemented between 2009 and 2011. This first stage was designed
to achieve the following goals: accelerate the development of
franchise stores and non-traditional stores, expand the menu
across all parts of the day, and license and build a consumer
packaged goods (CPG) line. Much of how Jamba operates today
sprang from Blend 1.0--from Jamba's expanded menu offerings to
the company's increased community involvement and focus on
"This portion of the company's turnaround plan was also
responsible for Jamba expanding into nontraditional markets,
including K-12 schools and college campuses. In fact, with
colleges and K-12s turning away unhealthy beverages, Jamba is
being viewed as a solution to fill those service gaps. The
company's storefront flexibility--i.e., kiosks and smaller
stores--has allowed Jamba to develop a robust franchising program
with higher yields and lower capital expenditures. Along those
lines, Jamba has also accelerated development of franchises,
entering into agreements with Max's Group, SPC and Canadian Juice
Corp., which sports more than 1,200 stores in 25 countries.
Internationally, Jamba's retail partners have signed on to open
320 stores during the next 10 years.
"Furthermore, Jamba has also built brand recognition via
product licensing agreements with Nestle and Inventure Foods.
Around 2008, Jamba and Nestle agreed to develop energy drinks,
with the partnership leading to three commercial offerings:
Strawberry Banana, Crisp Apple and Pomegranate Blueberry.
Meanwhile, Inventure licenses Jamba's ready-to-blend smoothie
kits, which reproduce versions of Jamba favorites like
Razzmatazz, Mango-a-Go-Go and Strawberries Wild.
"Jamba expects that revenue from its expansion into retail
consumer markets will reach $1 billion from royalties, licensing
and joint venture consumer products by 2016.
(Note: If this company is doing $1 billion in licensing, etc.
by 2016, its stock will go through roof! But Tom doesn't write
like that.) Going on, he wrote:
"The successor to Blend 1.0, Blend 2.0 is designed to expand
upon Jamba's product line as well as its points of distribution,
with the stated goal of reaching 50,000 retail locations.
Furthermore, the company intends to expand its current offering
to 35 product lines. Jamba is also looking to expand and improve
its menu offerings, including Fit 'n Fruitful Smoothies and
"As a final component to Blend 2.0, Jamba is ramping up its
"Jamba Go" self-service freestanding offerings. The Jamba Go
concept is designed to provide K-12 schools, convenience stores,
colleges and entertainment centers with Jamba smoothie dispensing
units. At present, Jamba feels it can place 400-500 units in
schools alone, with the potential to expand to more than 1,000
units eventually. As an investment choice in a healthier America,
Jamba is a keeper. The company is already decades ahead of any
existing quick-serve restaurant when it comes to offering a
"Unlike most other fast food restaurants dotting the
countryside, Jamba's menu items can claim they're both tasty and
healthy. The company uses only high quality ingredients, avoiding
artificial preservatives, trans fats, high fructose corn syrup
and artificial preservatives. In order to ensure the highest
quality of healthy offerings, Jamba has taken its food selection
one step further by employing food scientists, quality assurance
specialists and other food industry gurus. And while nearly
anyone can open a smoothie shop, Jamba differentiates itself by
infusing its brand and company culture with an overriding sense
of health consciousness.
"From Jamba's store ambiance to its knowledgeable general
manager, shift managers and team members, the company exudes a
deep expertise in nutritious health. In fact, all Jamba
associates are encouraged to develop and practice healthier
eating and lifestyle habits consistent with the company's image.
Jamba's mantra is that the company--from its buildings and its
policies down to its employees--should embody its product
platform of healthier drinks (smoothies) and food items. By doing
so, Jamba has ultimately instilled a sense of brand loyalty in
its customers by engaging them with a message of healthier
living, or, "living fruitfully."
When Tom's initial recommendation was published back in June,
JMBA was trading at 1.84. Last week it topped 2.25, for a
six-month gain of 22%, which is very good. But Tom thinks there's
far more upside for the stock.
And he's not alone. Turns out that analysts are expecting
Jamba to turn a
in 2013, with the average estimate being $0.08 per share!
Most recently, in November, Tom wrote that Jamba "announced
its intent to expand throughout its home state of California with
a growth plan that includes the opening of up to 120 new Jamba
Juice stores in select territories across northern, central and
southern California over the next six-to-seven years."
If you like the idea, you could just plunge in and buy JMBA
here. But what I really suggest is checking out Tom's
Cabot Small-Cap Confidential
, so you can see all his recommendations--including his
recommendation on when to take profits in JMBA.
Yours in pursuit of wisdom and wealth,
Cabot Stock of the Month