Draftfcb Chicago, a subsidiary of
), was recently selected by ARAMARK - a global provider of
innovative food, facility management and uniform services - as
its first worldwide advertising and marketing agency-of-record
(AOR), effective immediately.
The collaboration requires Draftfcb to consider the marketing
and advertising needs of each of the businesses of ARAMARK.
Moreover, Draftfcb will be working on ARAMARK's brand identity,
including fully-integrated 360-degree marketing for all aspects
of its business.
Draftfcb will be working closely to boost ARAMARK's internal
capabilities with creative and strategic ideas to excel in its
Draftfcb is part of Integrated Agency Networks (IAN), one of
the two revenue reporting segments of Interpublic. The other
brands within IAN include Lowe, McCann Worldgroup and
Mediabrands. The second revenue reporting segment of Interpublic
is Constituency Management Group (CMG), which comprises a number
of specialist marketing service offerings.
The company consists of a diverse and passionate group of
thinkers, creative artists as well as technologists who have the
skill to implement innovative ideas to enhance consumers'
N.Y.-based Interpublic offers a range of advertising and
marketing communication services. Moreover, it offers public
relations, meeting and event production, sports and entertainment
marketing, corporate and brand identity, and strategic marketing
consulting services to a wide range of customers in more than 100
Interpublic currently has a Zacks Rank #3 (Hold). Other stocks
that look promising and are worth a look in the industry include
Publicis Groupe SA
MDC Partners Inc.
). All of them carry a Zacks Rank #2 (Buy).
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