Weber Shandwick, the public relations (PR) unit of
The Interpublic Group of Companies, Inc.
), has recently acquired Swedish creative PR agency Prime and its
business intelligence division United Minds.
Although the financial details were kept under wraps, the deal is
reportedly billed as the largest acquisition by Weber Shandwick
since its inception in 2001.
Headquartered in Stockholm, the award-winning agency specializes in
a broad spectrum of integrated marketing services, including
business intelligence, public affairs, corporate communications,
digital and social media and crisis management.
Prime has a diverse talent pool of analysts, planners and creative
and media specialists, who have helped create its distinctive
competence in pioneering concepts and activation programs.
Reportedly the biggest consumer PR firm in Sweden, Prime's fee
income for 2013 aggregated $30 million. Over the last few years,
the firm has won several awards including 14 Cannes Lions, 14 SABRE
awards, 11 Eurobests and five Clios. It has also established a
niche market for its innovative brand campaigns.
The deal will assist Prime in accelerating its international
aspirations, with innovative marketing services aiding its
globalization. Prime will gain access to Weber Shandwick's
worldwide client base, which will allow it to fashion innovative
concepts and activation programs on an extensive scale.
From Weber Shandwick's perspective, this acquisition will help it
to expand its footprint in the Nordics, and allow it to exploit
Prime's award-winning creative talent.
In addition to capitalizing on Prime's substantial local presence,
Weber Shandwick also aims to leverage its business intelligence
consulting firm United Minds for serving its own international
Under an integrated managerial and creative talent pool, the
synergies generated under the combined firm are expected to drive
innovation further and improve client service.
Interpublic Group earmarks about $150 million a year for
acquisitions, and had completed 11 strategic acquisitions last
year. The company has finalized six deals so far in 2014, the most
notable among them being the acquisition of digital company Profero
Interpublic Group currently holds a Zacks Rank #2 (Buy). Other
better-ranked stocks in the Business Services sector that are worth
). All of these stocks carry a Zacks Rank #1 (Strong Buy).
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