More than one year ago, Intel (NASDAQ:
) announced that it would take on Apple's (NASDAQ:
) creative MacBook Air concept by building processors that were
specially created for thin, lightweight laptops. This led to the
birth of a new, trademarked brand of computers known as
Ultrabooks. While expectations were high for these new machines,
Ultrabooks have not performed well at retail. Last October
iSuppli released a
stating that it had slashed its forecast after pricing and
marketing proved to be a disappointment.
, Intel has a new strategy that it hopes will turn things around:
it will require all Haswell Ultrabooks to be equipped with a
Designed as the successor to its current line of processors
(known as Ivy Bridge), Haswell CPUs are expected to be released
this June. In a side-by-side comparison,
found the Haswell GT3e to be comparable to NVIDIA's (NASDAQ:
) GeForce GT 650M.
"Haswell GT3e's performance looked great for processor
graphics," Anand Lal Shimpi wrote in his report. "I would assume
that overall platform power would be reduced since you wouldn't
have a discrete GPU inside, however there's also the question of
the cost of the solution.
"I do expect that NVIDIA will continue to drive discrete GPU
performance up, but as a solution for some of the thinner/space
constrained form factors (think 13-inch MacBook Pro with Retina
Display, maybe 11-inch Ultrabook/MacBook Air?) Haswell could be a
revolutionary step forward."
With so much potential, Windows PC manufacturers could do a
lot with Intel's new processor. Raw power is rarely enough to
persuade consumers to make a purchase, however, which could
explain the new touch screen requirement. If true, it could
unintentionally increase the price of new Ultrabooks.
Intel had previously hoped to raise interest and increase
Ultrabook sales by
lowering the price
of its machines to a more reasonable level. Even now, as the
prices begin to plummet for older models, consumers have
approached the format with a degree of skepticism.
Despite the troubles that Intel has faced, the company is
still expected to ship a large volume of Ultrabooks in 2013. In
40 percent of all notebook shipments
are expected to fall under the Ultrabook brand.
Of course, not all Ultrabooks use the moniker legitimately.
While many are as thin (or thinner) than a MacBook Air, some are
noticeably thicker. By applying the Ultrabooks label to even more
machines, Intel could achieve its shipment goals a bit more
Touch screens may not do the trick, however. According to
DigiTimes, touch screen notebooks will only account for 10 to 15
percent of total shipments by the second half of 2013.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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