Given the broad adoption and increased online usage of
personal devices, consumer security is emerging as one of the
most important issues nowadays. In an effort to tap this
) and its subsidiary McAfee plan to deliver innovative security
solutions to protect the consumer's entire digital life.
The consumer benefits of the new personalized security
solutions will be demonstrated at the Consumer Electronics Show
Intel will introduce a solution, which will focus on
safeguarding consumer devices, securing personal data as well as
protecting identities online. This user-centric approach will
deliver a comprehensive and valuable service to meet the evolving
needs of online consumers. The first of these personalized
security offerings from McAfee will be available in beta to
partners, with the final version hitting the market by mid-year
Nearly all consumers now use online media for shopping,
banking and sharing personal information. This puts a huge amount
of their personal and financial information at risk to
increasingly sophisticated attacks and scams. Hence, due to the
increasing online usages and the resulting distribution of
personal information, a full proof security solution is
According to a survey by research firm Gartner, worldwide
security software revenue totaled $17.7 billion in 2011, a 7.5%
increase from 2010 revenue of $16.4 billion. Despite the economic
slowdown, the firm expects the security market to experience
positive growth going forward.
We believe that the growing consumer security needs will
create new opportunities for companies including Intel and also
new entrants like Kaspersky to generate additional business.
No business firm wants to lose its online and offline business
resources and therefore resorts to modern Internet security
software to save valuable data. Consumers too, will be more
willing to avail of online shopping banking or other services
(that save costs for companies) if their personal data is
Intel is best known as a chipmaker and remains well positioned
in the server segment. In the recently reported third quarter,
Intel's earnings of 60 cents per share beat the Zacks Consensus
Estimate by 10 cents. Revenue of $13.5 billion was higher than
the revised guidance range of $13.2 billion (+/-$300
However, the sluggish economic recovery and weak PC demand
stemming from tablet cannibalization, particularly from
), and the company's failure to expand into mobile gadgets
continue to be the causes for concern.
Currently, Intel shares carry a Zacks #3 Rank (Hold).
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