International Business Machines
(
IBM
) completed the $1.3 billion acquisition of cloud-based HR software
and solutions company Kenexa. This acquisition will bolster
IBM's business analytics software offerings and is a significant
addition to its cloud based software-as-a-service (SaaS) business.
It also gives IBM access to Kanexa's strong client base of nearly
8,900 clients. After cloud-based CRM and ERP, HR solutions seems to
have caught the interest of major cloud players. SAP (
SAP
) introduced its own HR management software via the acquisition of
SuccessFactors, Salesforce.com (
CRM
) has its web-based HR management service, Work.com,
and Oracle (
ORCL
) has its web-based HR management solution called Oracle Human
Resources.
While the battle for the top cloud player is just heating up,
IBM has a clear lead over the pack with more than 33% of the
Fortune 100 enterprise business software market, according to IBM
and IDC.
See our full analysis on IBM
The Enterprise Social Software Market
The enterprise social software market is poised to grow to about
$4.5 billion in 2016
, growing at about 43% annually and IBM is already the leader in
the huge enterprise market. Currently, the technology services arm
of IBM has revenues of nearly $40 billion and as the enterprise
social software market grows, it can meaningfully impact IBM's
top-line in the near future.
IBM Connections, its social software unit, enables collaboration
and the formation of communities inside and outside of the
organization to increase customer loyalty and speed business
results. This can be set up on premise and in the cloud.
Kenexa already has revenues of nearly $300 million, and we
expect this to grow substantially as it is now backed by IBM's
sales reach. However, the most important value-add for IBM is that
it has now access to a competitive and well known HR product, an
offering it did not have earlier, and this fills a gap in its
product portfolio.
We currently have a $230 Trefis price estimate for IBM,
which is about 20% higher than the current market price.
Understand
How a Company's Products Impact its Stock Price at
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